3 co-branding cases that expose China’s fashion cases

In the fashion industry, cross-brand partnerships are an important tool to create buzz and boost sales. According to the 2021 Global Fashion White Paper, the number of online fashion IP co-branded goods increased by more than 10% from 2019 to 2021 and the unit price of online fashion IP co-branded consumption in 2021 increased by […]

Yin jewelry, redefining the gold jewelry market in China

Yin jewelry gold market in China

Yin jewelry (隐) is a Chinese jewelry brand created in 2014 by two Chinese women. Starting out as a niche independent designer studio on Taobao at first and then Tmall, Yin jewelry is now working towards a mass-market brand. The brand’s concept is to create and sell “timeless, subtle and gold jewelry”. Download our report […]

NEIWAI X MANNER: Two Shanghai brands set the summer mood together

On April 18, two Shanghai brands NEIWAI (内外), the lingerie brand, together with MANNER, a coffee shop chain, announced the joint collaboration “NEIWAI x MANNER Special Tunning Series.” First, they launched a new series of matcha drinks. This series includes three products: Ice Matcha Latte (冰抹茶拿铁), Hot Matcha Latte (热抹茶拿铁) and Wizard of Oz (绿野仙踪) […]

Uniqlo x KAWS: The secret to success in Co-branding in China | Daxue Consulting

co-branding-China

Co-branding in China The most recent fashion collaboration in the Chinese market between Uniqlo x KAWS (UT collection) officially released in China on June 3, 2019, leading the same series in Japan for 4 days. The UT stands for Uniqlo T-shirt, this series presents the pop culture such as movies, cartoons, and art. Uniqlo’s Tmall […]