Will Cotti Coffee win the price war against Luckin Coffee?
Founded in August 2022 by former Luckin Coffee executives Lu Zhengya and Qian Zhiya, Cotti Coffee (库迪咖啡) has experienced rapid growth. As of May 2024, it had the third-highest number of coffee shops, with 6,505 stores, following Starbucks with 7,102 stores and Luckin Coffee with 18,360 stores. Despite its meteoric rise and the growing number […]
Caffeine Delights: China’s coffee market is growing at an incredible speed
In a country where tea is considered to be the national beverage, coffee had not high hopes to be positively accepted in the market, when it first entered in the 1980s. 30 years later, the situation has drastically changed: although consumption per capita is still low, China’s coffee market sales have skyrocketed in the last […]
The Coffee shop market in China: Blue Bottle squeezes in with Starbucks, Luckin and Manner with its Shanghai entry
Blue Bottle, a Californian-based high-end coffee chain, has made its debut in Mainland China, opening its first store in Shanghai Jing’an International Center (上海静安国际中心). The grand opening of the Auckland coffee store has attracted heaps of crowds, with customers queuing up to 7 hours outside of the two-story historic building on Chang’an Road (长安路), just […]
Manner Coffee: From one roadside store to nation-wide, how this boutique coffee shop has expanded throughout China
The coffee market in China continues to grow at a tremendous pace, with a variety of shops testing out different business models in this industry. But after the rise and fall of Luckin, the sudden rise of instant coffee like Coffee Pls, and a myriad of foreign players like Starbucks, a simple and humble Manner […]
Luckin Coffee partners with famously unenthusiastic foreign pop idol, Lelush from Russia
On May 10th, Luckin Coffee, a tech-forward domestic coffee chain, officially announced a new collaboration with one of the most talked about idols in China, Lelush (利路修). Luckin released a video entitled “Luckin YYDS” via their social media, where Lelush was seen with his Japanese competitors Hanyuda Amu (はにうだあむ) and Liu Yu (リュウユ) for Produce […]
Coffee Pls, the Chinese instant coffee brand that’s crazy for co-branding
Coffee Pls, founded in 2014, is a Chinese coffee brand that focuses on affordable, high quality instant coffee in portable packaging. With a brand concept of “boutique and portable”, its main target market is female between 22 and 30 years old. In 2015, Coffee Pls entered Tmall and opened a flagship store. In 2020, the […]
Business turnaround in China: What is the future for Luckin Coffee?
On April 2, 2020, Luckin Coffee (Ruixin Kaffei瑞幸咖啡) confirmed that its sales numbers were inflated by a total of CNY 2.2 billion (USD 310 million) in 2019. This number represents approximately 45% of its projected final sales. Suspicions of fraud had already been hanging around for several months after the investment firm Muddy Waters released […]
The Coffee bean market in China: Where does China import beans from?
More than 50 countries produce coffee, and about one-third of the world’s people drink it. Currently coffee is becoming popular in the Chinese beverage market. With the improvement of living standards and the growing awareness of coffee culture, coffee bean market in China is on the rise. The demand for premium coffee beans has increased in […]
Podcast transcript #15: The challenging Chinese coffee industry
Find here the China paradigm episode 15. Learn more about Carol Liu’s story in China and find all the details and additional links below. Full transcript below: Matthieu David: Hello everyone and welcome in this new episode of China Paradigm, the China business podcast where we interview entrepreneurs in China. Today I am with Carol […]
[Podcast] China paradigm #15: How to successfully run a coffee shop chain in China
In this episode of China paradigm, Matthieu David, CEO of Daxue Consulting, catches up with Carol Liu, who managed up to 5 coffee shops in China she co-created with her husband. Liu’s Coffee chain “Big Sur” is serving 500 coffee cups a day and emphasizes high quality, using top-notch coffee machines and bean-grinding machinery from […]
Beverage market in China – What do Chinese people drink?
Do you need to be regularly updated on the Chinese market? Follow us on LinkedIn here The beverage market in China is one of the fastest growing markets in the Chinese food industry. According to Jihong He, the Chairman of China’s food circulation association, the beverage market in China will become the biggest worldwide by 2015. Production […]
Local coffee brands in China
LOCAL COFFEE BRANDS IN CHINA Overview of the coffee market in China According to data from China Coffee Association Beijing, the coffee consumption growth is increasing at an annual rate of 15 percent. Even if the population individuals drink an average of 5 cups of coffee per year, compared to the world’s average of 240 […]