China Paradigm Transcript #106: Creatively multitasking for luxury brands in China

luxury brands China

Find here China Paradigm episode 106. In this interview, Matthieu Rochette-Schneider tells us about his top management experience in Asia, Centdegrés business in the local market and creatively multitasking for luxury brands in China. Full transcript below: Matthieu David: Hello everyone. I am Matthieu David, the founder of Daxue Consulting and its podcast, China Paradigm. Joining me […]

Lancôme in China: Case study

Lancome case study in China

How the luxury cosmetics house From France won the hearts of Chinese cosmetics consumers Lancôme Paris, better known as Lancôme, is a cosmetics brand founded by Armand Petitjean in 1935. As a French luxury cosmetics house, Lancôme is part of the luxury products industry, which offers skin care, fragrances, and makeup at higher-end prices. Its brand […]

Top beauty review platforms in China: How to sell cosmetics in China | Daxue Consulting

beauty platforms in China

With the accelerating penetration of digital devices, online beauty review platforms in China have recently become a significant factor of the Chinese cosmetics industry’s sales, and brand promotion. Beauty consumers are inclined to check online platforms for cosmetics recommendations in China, including E-commerce websites, cosmetics recommendation forums, mobile applications, to search for people sharing experiences […]

Markets of cosmetics among Chinese students 1

Introduction With extension of globalization and rapid economic development, China has been recognized as one of the most promising markets in diverse areas for its large population and increasing living standard. China markets of cosmetics is just a right example. It not only contain a huge potentialto gain sustainable growth but also attract intensive focus […]

Markets of cosmetics among Chinese students 3

4Ps analysis Product According to the market research, when buying cosmetics, students tend to pay more attention on quality, which can be seen from figure 4, occupying 86.14%, price and skin come to the second, with both 63.37%, over half students will put brand as a choosing standard, so brand recognition actually has already been […]

Distribution Networks of Cosmetics in China 1

Cosmetics market in China has demonstrated faster growth in the last decade, with retail sales of the whole industry up nominally 18.7% year-on-year, according to the report on China’s cosmetic market in 2011 published by Li & Fung Research Center. Distribution network in cosmetics industry involve industry players, consumers and intermediaries who focus on the […]