Generation Z women transform China’s motorcycle market as two-wheeler aesthetics hits mainstream
Embracing the thrill of motor travel and motocross has evolved into a cultural phenomenon. On popular platforms such as Xiaohongshu, “motorcycle” yields over 3.93 million notes, while on Weibo, the motorcycle topic boasts 28,000 posts and 387,000 followers, securing the sixth position in the automotive category. Douyin further amplifies this trend, with motorcycle-related videos garnering […]
From commuting to craze: China’s billion-dollar bicycle market
Since the introduction of the two-wheel pedal bicycle from France to China in 1868, bicycles have been establishing a significant presence within Chinese society. This enduring popularity of bicycles persists to this day. In 2022, the sales manager of Giant’s bicycle shop in Beijing said that the sales of bicycles increased by about 30%. This […]