The E-sports hotel market in China has tremendous potential: 5-fold growth from 2019 to 2020
China has become the largest market for e-sports in the world. China’s e-sports market revenue increased from 94.7 billion yuan in 2019 to 136.6 billion yuan in 2020, a year-on-year increase of 44.16%. Such massive growth in e-sports comes other markets leverage the trend. In this case, it lead to the rise of e-sports hotels […]
Westin in China embraces new trends in marketing for upscale hotels
Westin Hotels & Resorts is an international hotel chain owned by Marriott International. Headquartered in White Plains, New York, Westin is the hotel brand with the longest history within Starwood Groups. In 2016, Marriott International acquired Starwood, becoming the largest hotel chain in the world. Westin in China is mostly located in tier 1 and […]
Podcast transcript #69: Get to know the business model for event management in China
Find here the China Paradigm 69 and learn more about the event management in China, and how to win clients’ trust through providing the most productive event planning services in China. By reading this episode, you will have a general idea about the hospitality industry in China. Full transcript below: Matthieu David: Hello everyone. This is […]
Leisure Market In China: a changing Lifestyle
The following is a research on the leisure market in China. Economic development and social evolution have led to leisure activities becoming the necessities. The “need to escape” is enjoyed in different ways across cultures and is closely related to daily lifestyles, working life, and cultural patterns. As the Chinese society has experienced great changes over […]