The challenges of China’s low-GI food market: From fast growth to sustainable adoption
China’s low-GI food market is expanding rapidly, but growth does not yet equal sustainable demand. The category is being driven by policy support, retailer expansion, and brand innovation. Yet, consumer adoption remains constrained by limited understanding, price resistance, and weak product experience. Thus, the challenge of China’s low-GI food market is whether brands can turn […]
Wellness as a daily ritual: China’s low-GI food market and the next wave of functional food
Within China’s low-GI food market, products are generally defined as foods with a glycemic index (GI) threshold of 55 or below. The carbohydrates of these products are digested and absorbed more slowly. It leads to a more gradual release of glucose into the bloodstream rather than sharp blood sugar spikes. The concept of low GI […]