Baidu marketing at a glance: How to do search engine marketing in China
As of December 2020, the number of Internet users in China has reached 989 million. At the same time, China’s Internet penetration rate has reached 70.4%, higher than the global average. The Internet has entered into every aspect of Chinese society. As a result, companies have taken advantage of this trend and are gradually increasing […]
Baidu SEO. Hint: it’s not like Google
Baidu is China’s number one search engine, but it is not quite ‘the Google of China’ hence, Google SEO strategies would not work the same. China has become a huge online market in the recent years since by the end of 2018, about 828.5 million people had access to the internet in China. The internet is […]
Podcast transcript #26: Understanding the search in China with a digital expert
Find here the China paradigm episode 26. Learn more about Olivier Verot story in China and find all the details and additional links below. Full transcript below: Matthieu David: Hello, everyone. I am Matthieu David, the founder of Daxue consulting and its China marketing podcast, China Paradigms, and today, we have Olivier Verot. You have […]
[Podcast] China Paradigm 40: The future of Baidu, Google and other digital marketing insights in China
Cases that demonstrate what silent marketing is How to define an audience with precision SEO and SEM in China, are search engines dead? Why the total number of websites is declining in China, and what this means for marketers Secret predictions on Google’s future, and how it will manage competition with Amazon ACCESS THE TRANSCRIPT […]
Podcast transcript #18: a new solution that helps students improve their Chinese CV
Find here the China paradigm episode 18. Learn more about Pauline Lahary’s story in China and find all the details and additional links below. Full transcript below: Matthieu David: Hello everyone, I am Matthieu David, the founder of Daxue consulting and its China marketing podcast: China paradigm. Today I am with Pauline Lahary, I met […]
[Podcast] China Paradigm #26: How to master SEM and SEO in China
In this episode of China Paradigm, Matthieu David interviews Olivier Verot, founder of the Gentlemen Marketing Agency. Olivier teaches us about SEM and SEO in China, as well as explains the many digital tools that are available to use in China. The highlights of this episode include: Who needs SEO and who doesn’t? What the […]
How to be present on Baidu
How to be present on Baidu Article provided by SEMSEO – an agency developing solution and SEO for Baidu and Google. Understanding the concept of SEO Nowadays, businesses and marketing teams are all aware of how important to their companies internet is. With people growing more and more dependent on their smartphones and computers, each […]