How to enter Chinese distribution market

how to enter Chinese distribution market

8 tips on … how to enter Chinese distribution market With China’s quickly expanding economy and population, many companies have set their eyes on how to enter Chinese distribution market. Indeed, since the last decade a wide range of international small and medium sized enterprises has started selling to the wide distribution market that is […]

Online research: How to sell on Wechat?

online marketing china

Online research: How to sell on Wechat? The market of e-commerce has been rapidly developing for the past few years in China. WeChat, an app enabling people to communicate via quick messages, has recently added a new option allowing businesses to sell their products. Every year, the number of mobile phone users is rocketing. 25% […]

France, Germany, Italy, Europe and Chinese students

France and chinese students

France, Germany, Italy, Europe and Chinese students After the United-States, Europe is the second destination Chinese students consider when applying for an overseas education. The United-Kingdom remains by far the most popular destination in Europe due to the language, while France and Germany also host a large community of Chinese students. Italy, remains on the […]

Finding Distributors in China

finding distributors in china

Finding Distributors in China Since 2009, China’s import and export figures have been growing rapidly, with an increase of 7.6% on 2013’s total value of imports and exports growing to USD$4.16trillion. Upon analysis of market research data, it can be predicted that China’s total value of imports will continue to rise to USD$3trillion by 2020, providing […]

How to sell to Chinese Women on the cosmetic market

how to sell cosmetic in China

How to sell to Chinese Women on the cosmetic market Chinese women have become the main consumer of cosmetics market. Market research and analysis shows that in the field of cosmetics consumer demands may be roughly divided into physical needs and psychological needs according to Maslow’s demand hierarchy theory. Consequently, Chinese female customers are rational […]

Branding: Chinese luxury watch market

hermes in China

Branding: Chinese luxury watch market The Chinese luxury watch market is facing many issues when coming to branding and naming strategy. As most occidental companies are now realizing, naming is crucial when it comes to the Chinese market. Indeed, Chinese speakers will have a hard time memorizing and pronouncing the English name of brands or […]

Sell on Taobao and Tmall: Foreign children’s products and the Chinese online market

mobile banking in CHina

Sell on Taobao and Tmall: Foreign children’s products and the Chinese online market K’Nex’s made-in-America toys on Chinese online platforms Taobao and Tmall K’Nex, an American-based toy-maker started selling made-in-America products in China through Taobao and Tmall websites last year. Michael Araten, President and CEO of K’Nex Brands (whose translation into Chinese language is 积木, […]

Market research China: corporate training outsourcing in Shanghai

corporate training Shanghai

Market research China: corporate training outsourcing in Shanghai The market research has been conducted to give a rough estimation of the market size of corporate training in Shanghai for SOEs (State Owned Enterprises). Such “corporate training” refers to those can be outsourced by enterprises to training outsourcing companies. What is corporate training outsourcing? Corporate training […]

Market research: Second hand luxury market in China

second-hand luxury market in China

Market research: Second hand luxury market in China The Second hand luxury market in China is still in its early stages, but is showing signs of huge growth potential. In 2013, the market was valued at about RMB 3 billion, benefiting from a 30% annual growth rate. That year, there were 823 second-hand luxury shops in the […]

Food Exhibition in China

food exhibition in China

Food Exhibition in China Food is traditionally an important part of Chinese culture. Middle class families usually have 4-5 different meals for lunch and 7-9 for dinner, so each member can taste the whole range of dishes. This love and interest for food and the fast growing economy of China lead to increasing number of […]