China’s winter apparel market: What Chinese wore for their “New Year Battle Outfits” (新年战袍)
In 2024, China’s winter apparel market held the largest share in the Asia Pacific region, which accounted for 35.4% of the global market revenue. Drivers for winter apparel purchases include the growing popularity of winter tourism and winter sports. Around 313 million people have participated in ice and snow sports or other winter-related leisure activities […]
Racket sports in China: Will tennis overtake badminton and pingpong?
While most consumer goods industries such as luxury goods and beauty are seeing hampered growth, China’s summer sports market is expanding. The 2024 Paris Olympic Games have further intensified discussions around sports, especially around racket sports in China. In addition to traditional sports like table tennis and badminton, Zheng Qinwen’s (郑钦文) outstanding performance in women’s […]
From basketball to tag football: What drives the rise of team sports in China?
Based on our social listening on China’s summer sports market in summer 2024, basketball and football have solidified their positions as two of the top eight summer sports. China has traditionally favored indoor and individual sports in like badminton and ping pong. However, team sports have experienced a sudden rise especially at the intermural level. […]
Skyward bound: charting the new global course of aircraft manufacturing
The Chinese aviation market is rapidly growing, boosted by a rising middle class and government support. With an average yearly growth of 10.5% over the past decade, as per the International Air Transport Association (IATA), China surpassed the U.S. as the largest aviation market in 2019 based on passenger numbers. To meet this demand China […]
China’s eyewear market soars post-pandemic
Over the years, the eyewear market in China has witnessed remarkable growth and this trend is set to continue post-pandemic, fueled by factors such as increasing disposable income, changing fashion trends, and rising awareness about eye health. Chinese consumers have developed a strong appreciation for both style and functionality when it comes to eyewear, creating […]
How does China’s Stock Market work and why does it lag behind the country’s economic growth?
Since the founding of China’s stock market with the Shanghai Stock Exchange and the Shenzhen Stock Exchange in 1990, China’s economy has experienced tremendous growth. Hence, one would expect China’s stock returns to be equally fruitful, as stock market performance is normally closely tied with a nation’s economic performance. However, that is not the case […]
B2B marketing in China: The Chinese business culture embrace online strategies for procurement
The extensive and lucrative Chinese market presents B2B companies with an abundance of opportunities. According to the Analysis of B2B e-commerce industry in China by the Chinese market research company Gonyn, China’s B2B e-commerce transaction scale reached 29.95 trillion RMB in 2021, with a year-on-year growth of 11.34%. In 2022, China’s B2B e-commerce transaction scale […]
How health-conscious consumers are transforming the Chinese beverage market
The beverage industry in China is booming, thanks to the recovery of social events like parties and wedding banquets after the pandemic. The market grew to 1.25 trillion RMB (182 billion USD) in 2022 and produced 183.3 million tons in 2021. The most popular beverages in China in 2022 were packaged drinking water, carbonated beverages, […]
The ultimate guide to navigate the Chinese digital marketing ecosystem
The incredible popularity of instant messaging and online shopping in China, along with the adoption of smartphones, has greatly helped China in becoming the largest social network and e-commerce market. As of 2021, it is estimated that the total social network users and digital buyers in China reached 987.3 million and 824.5 million respectively. Behind […]
A peek into Chinese women’s clothing market
Chinese women’s clothing market accounts for half of the overall domestic clothing market. According to Euromonitor, the Chinese women’s clothing market jumped from RMB 619 billion in 2011 to RMB 1,057 billion in 2019, with a CAGR of 6.9%. It boasted a higher growth rate than men’s clothing (5.41%), yet lower than children’s clothing did […]
The Coffee shop market in China: Blue Bottle squeezes in with Starbucks, Luckin and Manner with its Shanghai entry
Blue Bottle, a Californian-based high-end coffee chain, has made its debut in Mainland China, opening its first store in Shanghai Jing’an International Center (上海静安国际中心). The grand opening of the Auckland coffee store has attracted heaps of crowds, with customers queuing up to 7 hours outside of the two-story historic building on Chang’an Road (长安路), just […]
China’s dairy market: How a population known for lactose intolerance became the world’s largest dairy importer
With over 90 billion USD (RMB 572 billion) in revenues and nearly 28 million tons of products consumed in 2020, China is the world’s second-largest dairy market after the US and the world’s largest one by dairy imports. China’s total dairy consumption volume kept on fluctuating in the past five years, but the growth outlook […]