Sports footwear in China: International vs. local brands

Licensed sports merchandise market in China

For most of the past fifteen years, the real contest in China’s sports footwear market was between Nike and Adidas. That has changed. China’s sports footwear market reached RMB 229 billion in 2024, and the brands competing for it look nothing like they did a decade ago. ANTA Sports, the company behind FILA’s premium sneakers, […]

China’s organic food market: Navigating scale, regulation, and the trust premium

Organic food refers to agricultural products produced under a strict regulatory system. This system strictly prohibits the usage of synthetic pesticides, chemical fertilizers, and genetic engineering. In China, organic food is entering a more established, commercially viable phase. Stricter regulations have strengthened the credibility of China’s organic food market. Meanwhile, rising demand for safer, higher-quality […]

The olive oil market in China: Driven by health-oriented consumers

EVOO market in China olive oil

Olive oil in China has long been called “liquid gold.” It is cold-pressed directly from fresh olives without heating or chemical processing, preserving its natural nutrients. Olive oil is considered one of the most nutritionally beneficial fats discovered to date. Primarily because it is rich in oleic acid, a monounsaturated fatty acid, which accounts for […]

Rare Earths in China: Critical materials at the center of performance engineering

rare earths in China

Rare earth elements are rarely noticed by the general public despite the fact that they sit at the core of nearly every modern technology. These 17 metals enable the production of powerful electric motors, wind turbines, advanced sensors, precision electronics, and high-performance magnets. In recent decades, rare earths in China have become especially significant. The […]

How the cheese market in China is developing despite widespread lactose-intolerance

cheese market in China

According to the 2021 China Dairy Index, most adults in China — roughly one billion people — are lactose intolerant. This high prevalence is largely due to the genetic factors common among Asian populations. However, this doesn’t mean Chinese people don’t consume dairy products at all. In fact, they do but just in smaller amounts […]

A Foreign Firm’s Guide to Collaborating with Retail Distributors in China

Distributors in China banner

In China, the retail distribution market is characterized by a fast-moving ecosystem, composed of a complex network that ties together different market players such as manufacturers, Chinese wholesale suppliers, trading companies, distributors, agents, and retailers. This network presents a landscape filled with untapped opportunities that many foreign companies are eager to discover and leverage for […]

Premium wine in China: Cabernet sauvignon is the most popular grape variety in China

premium wine market in China analysis on grape varieties and import locations

Although traditionally, Chinese alcohol consumers have always favored Baijiu, a strong liquor distilled from fermented sorghum, with increased globalization in the past decades, consumers have begun to adopt a variety of imported liquors such as wine. While Chinese wine consumption is still low, only 1.5 liters a person in 2019, over the years, wine has […]

12 China business events in 2021 to watch out for

Business events and exhibitions in China 2021

These are the China business events in 2021 to watch out for, in a wide range of industries from seafood to beauty to tech. These 12 events and exhibitions are in greater China, you can find the website links in each description. Canton Fair 2021, China Import and Export Fair Source: Business Insider, Canton Fair […]