China Paradigm 110: How to score a 1.5 million RMB sales day through live-streaming twice
Live-streaming in China Matthieu David interviews Josh Gardner, CEO at Kung Fu Data. The e-commerce sector has never been more relevant and richer in China than the present and Kung Fu Data is a big reason why businesses succeed in this field. Gathering the right data combined with having the right business relationships and taking […]
China Paradigm transcript #96: The reality of brand building in China’s golf industry
Find here the China paradigm episode 96. In this interview, with Guillaume Sergent, founder and CEO at Ailion Golf, you will discover the paradox of China’s golf industry and what it takes to develop a French golf brand in China. Full transcript below: Hello everyone. This is China Paradigm, where we, Daxue Consulting interview season […]
Daxue Talks Transcript #62: How are brands adapting to the coronavirus outbreak on Xiaohongshu?
Brands adapting to coronavirus outbreak on Xiaohongshu Find here Daxue Talks episode 62. In this interview, Miro Li provides her insights into what brands are doing differently on Xiaohongshu (Red) in response to the coronavirus outbreak. Full transcript below: Can you provide interesting cases on how brands on Xiaohongshu adapted to new conditions during the […]
Sports Equipment Distribution in China
How to gain market share with China-adapted distribution strategy How can sports brands optimize distribution in China to gain market share? The sports equipment market in China is booming, and brands and distributors are interdependent. In this piece we evaluate the sports equipment distribution distribution channels in China of market leaders. Lastly, we see how […]
China Paradigm transcript #93: How can companies manage their brand development in China’s market?
Find here the China Paradigm interview # 93 and learn how companies are able to manage their brand development in China’s market. Full transcript below: Hello everyone. This is China Paradigm where we, Daxue Consulting, interview season entrepreneurs in China. Matthieu David: Hello everyone. I’m Matthieu David; the founder of Daxue Consulting and its podcast […]
Podcast transcript #89: How do companies produce marketing video content in China?
Find here the China paradigm episode 89. Learn more about Carlotta Godio (FLATMIND’s co-founder) story in China and how she produces marketing video content in China. Full transcript below: Hello everyone, this is China paradigm where we Daxue Consulting interview season entrepreneurs in China. Matthieu David: Hello everyone, I’m Matthieu David the founder of Daxue […]
Daxue Talks transcript #43: What are the trends for B2B marketing in China?
In this episode of Daxue Talks Olivier Verot, a digital marketing specialist, answers to the question of what are the trends for B2B marketing in China. Full transcript below: Have you witnessed any B2B O2O strategies that connect both offline and online? Yes, for that there is WeChat. Basically, with a QR code, you can link […]
Daxue Talks transcript #42: Mastering B2B online marketing in China
In this episode of Daxue Talks Olivier Verot, a digital marketing specialist, talks about mastering B2B online marketing in China. Full transcript below: What are the differences between the West and China when it comes to B2B e-marketing? The main difference for me is the concept of e-reputation. In the West, you look for information, find a […]
Daxue Talks 41: What you need to know about healthcare marketing in China
In this episode, Olivier Verot, a digital marketing specialist in China, discusses the medical tourism in China and healthcare marketing in China. Thus, you will learn how to promote medical tourism online in China, discover the strategies for healthcare marketing and also learn more about healthcare scandals in China. 0:21 How can you promote medical […]
Daxue Talks 40: The basics of online health care marketing in China
In this episode, Olivier Verot, a digital marketing specialist in China, discusses the topic of healthcare marketing in China and the relevance of cross-border healthcare marketing in China. The expert answers the question of whether doctors can be used as KOLs, discusses Chinese e-commerce in the health sector and deliver his insight on the restrictions […]
Daxue Talks 39: Are WeChat and Douyin suitable channels for B2B in China?
In this episode, Olivier Verot, a digital marketing specialist in China, discusses the use of social media such as WeChat and Douyin for B2B businesses in China. You will learn how to best leverage the potential of WeChat and Douyin for a B2B marketing strategy and which other platforms are best suited for the online […]
Sam’s Club in China: Case study on successful Digital Marketing
Carrefour SA sold 80% of its operations in June 2019 after more than two decades in China, Tesco Plc folded its business into a joint venture in 2013, and Metro AG sold majority stake in METRO China to Wumart (物美) in Oct. 2019. While many foreign firms complain that China is a difficult market, Walmart-operated […]