Hosa Fitness closed its doors. What is causing the downfall of China’s traditional fitness centers?
In June 2019, the fitness chain Hosa Fitness (浩沙健身) closed overnight, causing a heated discussion. Hosa Fitness started in 1999, and it had 86 stores in 2009. How could such a big fitness brand go out of business? What are the problems of fitness centers in China? Will all of China’s traditional fitness centers face […]
Podcast transcript #46: How to develop effective CRM strategies in China
Find here the full China paradigm episode 46. Learn more about Enjoyce Zhu’s story in China and find all the details and additional links below. Full transcript below: MATTHIEU DAVID: Hi everyone. I’m Matthieu David, the founder of Daxue Consulting, a market research company in China and its China marketing podcast, China Paradigm and today […]
AI in China’s Beauty and Cosmetics industry: AR try-ons to unmanned vending machines, the future of beauty is here
The development of artificial intelligence(AI) in China is very rapid; artificial intelligence can be found in every corner of the consumer journey. From mobile phone payment to face recognition of unmanned shops, AI creates a more convenient and efficient service experience. AI in China’s Beauty and Cosmetics industry is making changes at the level of […]
China Paradigm 66: China is an investment paradigm for tech companies
In this episode of China Paradigm, Max Peiro, CEO of Re-Hub and Sanpei Ventures, speaks with Matthieu David about retail innovation in China. In this episode, Max talks about how is retail business going for foreigners in China now and the market competition situation when Max brought startups to China. Max also mentioned sources he […]
AI in new retail in China: not just unmanned stores
The Chinese retail industry is reaping the benefits of China’s economic growth. But domestic e-commerce has become saturated and stagnant. The industry is now moving towards “New Retail” to find a new room to grow. The concept of new retail in China is the merge online and offline retail, eliminating the data boundaries between different […]
How the Chinese customer experience differs from the US| Daxue Consulting
Chinese Customer Experience Business in China has grown tremendously over the recent past, making it the envy of most of the traditional economic powerhouses such as the U.S. China’s digital market is breaking borders and records at every corner. But why does it seem so effortless for Chinese businesses to grow? Well, CX professionals attribute […]
ALDI opened its first two stores in Shanghai: highlight of China’s grocery retail market | Daxue Consulting
On 7 June, German discount retailer ALDI opened its first two pilot grocery stores in China. The Shanghai debut has caused huge responses among consumers, both online and offline. In order to have a sight of the first brick-and-mortar ALDI store in China, hundreds of Chinese people were waiting outside of the stores before the […]
Smart home experience stores in China: Experiential retail gaining popularity | Daxue Consulting
Smart home experience stores in China Smart homes seem to occupy modern Chinese households more than ever. Lots of manufacturers are seizing flow to develop all sorts of new science and smart home products in China for the smart home market. According to Statista, the revenue of smart home in China ranks second in the […]
China Paradigm 52: Choosing the right commercial property and real estate in China
In this episode of China Paradigm, Olivier Tollet, enterprise Director of Greater China at Cushman & Wakefield, speaks with Matthieu David about the perspectives of commercial property and real estate in China. Olivier Tollet talks about the service lines of Cushman & Wakefield, the difference between sales and financing of the company in China and […]
[Podcast] China Paradigm 47: How to improve your distribution strategy in China
Igor Temirov, the Strategy Development Manager of SPLAT Asia, shares his insights into how he organized the distribution strategy in China of Russian dental care products. In this episode of China Paradigm lead by Matthieu David, we learned how Temirov’s team localized in China, how they balance online and offline sales in China, and how […]
Packaging design in China: how to attract Chinese consumers while packaging sustainably
China expects to import over 40 trillion US dollars of goods and services in the next 15 years, which means that a lot of foreign brands are capitalizing on this opportunity to enter the Chinese market. But with the growing pressure placed upon companies to create packages that attract consumers and differentiates them from competitors, […]
Podcast transcript #22: tips and tricks to work on your brand DNA in China
Find here the China paradigm episode 22. Learn more about Louis Houdart’s story in China and find all the details and additional links below. Full transcript below: Matthieu David: Hello, everyone. I am Matthieu David, Founder of Daxue Consulting, and this China marketing podcast, China Paradigm, and today we are with Louis Houdart. Thank you […]