Daxue Talks 73: China as a tech powerhouse: 5G, software development, and programming languages
China as a tech powerhouse 0:54: Have clients ever asked you to develop on the Huawei OS? 1:46: How is the development of 5G so far in China? What do you expect as an impact of 2020? 3:53: What are the differences in developing software in China and the rest of the world? Are the […]
Daxue Talks 72: Comparing WeChat mini-programs and brand’s native app
0:54: What features and functions can be developed through mini-programs? Can we develop a chatbot, a mini-game, a payment system, a shop, a face recognition, or CR? Also, what can and cannot be implemented through a mini-program? 3:02: What features are usable with a native app that you cannot find in a mini-program? 5:36: What […]
Daxue Talks 71: Operating chatbots in China: Implementation, limitations, and mistakes
0:54: How do you implement chatbots on your mini-program, website, or platforms like Taobao or JD? 3:22: What software is required to implement a chatbot in China? Is it implemented with the help of existing software? Also, what are the limitations of chatbots? In the past over the last three years we overestimated the intelligence […]
Daxue Talks transcript #70: Key components of private traffic in building a brand’s ecosystem in China
Find here Daxue Talks episode 70. In this interview, Aurelien Rigart shares his expertise on the coding of mini-programs in China and tells us more about the key components of private traffic in China. What are the different components of private traffic? What is used to create private traffic in China besides your own website and WeChat? […]
Daxue Talks 70: Private traffic in China: how is it set up?
Jump to questions: 0:56: What are the different components of private traffic? What is used to create private traffic in China besides your own website and WeChat? 2:58: What frameworks exist to develop mini-programs and WeChat? Is there something like WordPress for mini-programs? Are there some building blocks you can assemble or do you have […]
China Paradigm 87: Learning business innovation in China through cooking
Matthieu David interviews Sandrine Delabrière, Innovation & Strategic marketing consultant, Food expert – certified Chef, instructor & author. Is innovation something that can be taught? In this episode, we learn about teaching innovation through cooking and how Sandrine has managed to build her company by helping other companies think strategically and creatively. Her workshops are […]
Daxue Talks 9: Leverage Douyin to reach gen Z
Leverage Douyin Fabian Ouwehand, Douyin expert and entrepreneur in China gives us the most recent information on the Chinese digital giant, Douyin (called Tik-Tok in the West). In this China business vlog, we discuss how to use Douyin for marketing purposes and especially how to work with Chinese influencers, KOLs on Douyin. Jump to the […]
Daxue Talks 8: 5 minutes to understand Douyin marketing
Douyin marketing Fabian Ouwehand, Douyin expert and entrepreneur in China, gives us the most recent information on the Chinese digital giant, Douyin (called Tik-Tok in the West). In 5 minutes, find a clear presentation, Douyin’s 2019 figures and key insights to understand how the APP works. Jump to the questions: 0:40 What is Douyin? 0:55 […]
China Paradigm 73: Connecting the Chinese innovation ecosystem to accelerate product market fit
In this episode of China Paradigm, Luis Sarre, the CEO and Co-Founder of Free Entrepreneurs, with Matthieu David about creating an entrepreneur network in China. In this China business vlog, we learn about the Chinese innovation ecosystem and how Sarre can balance so many exciting projects at once. This vlog wouldn’t be possible without the […]
Podcast transcript #53: An inside look at the translation services sector in China
Find here the China paradigm episode 53. Learn more about Stephane Choury’s story and the translation services sector in China. Full transcript below: MATTHIEU DAVID: I’m Matthieu David, the founder of Daxue Consulting, and this China marketing podcast, China Paradigm. Today, I am with Stephane Choury. I have known you for a while now. You […]
Podcast transcript #51: Favorable PR strategy in China for strategic business development
Find here the China paradigm episode 51. Learn more about Simon Vericel’s story and how to develop a beneficial PR strategy in China for businesses. You will find all the details and additional links below. Full transcript below: Matthieu David: Hello everyone. I am Matthieu David, the founder of Daxue Consulting, and this China marketing podcast, China Paradigm. Today, […]
Podcast transcript #48: Building business relationships in China
Find here the China paradigm episode 48. Learn more about Lucas Rondez’s story building business relationships in China and find all the details and additional links below. Full transcript below: Matthieu David: Hello everyone, I am Matthieu David, the founder of Daxue Consulting, a strategic market research company in China and its China marketing podcast, […]