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Beyond rankings: the course of ESG in China towards Common Prosperity

ESG in China

In recent years, Environmental, Social, and Governance (ESG) considerations have emerged as pivotal elements reshaping the landscape of corporate practices and investment strategies globally. This transformation is notably pronounced in China, which is witnessing a significant surge in ESG awareness and implementation. According to a survey of 262 executives from Chinese listed companies, over half […]

IKEA in China: Cultivating an omnichannel home décor shopping experience

Ikea in China

Over the years, Chinese consumers have displayed a growing willingness to invest in home décor as a way to enhance their quality of life. Thus, IKEA in China has risen as a result of  China’s growing furniture market. In 2022, the Swedish furniture brand announced the successful completion of the three-year strategy and fulfillment of […]

From commuting to craze: China’s billion-dollar bicycle market

bikes in china

Since the introduction of the two-wheel pedal bicycle from France to China in 1868, bicycles have been establishing a significant presence within Chinese society. This enduring popularity of bicycles persists to this day. In 2022, the sales manager of Giant’s bicycle shop in Beijing said that the sales of bicycles increased by about 30%. This […]

Powering the future: China’s battery market illuminating the global stage

Chinese battery market

The global battery market size was valued at USD 104.31 billion in 2022. In the same year, the Chinese battery market solidified its dominance, securing a 60.4% market share among the top 10 global companies in vehicle power battery installations and its battery production capacity surpassed that of the rest of the world. China’s rapid […]

China’s sustainability certifications: Empowering sustainable practices for a greener future

China's sustainability certifications

In recent years, sustainability has become crucial in global industries, including China. Chinese consumers are increasingly aware of the environmental impact, driving demand for sustainable products. To meet this demand, certifications, and standards have been established to ensure authenticity and reliability in various sectors such as textiles, food and beverages, automotive, and even chemicals. Thus, […]

China’s minimalism trend: a journey towards sustainable living and mindful consumption

Minimalism has become a prominent trend in fashion and lifestyle campaigns, especially in China. People are increasingly embracing a clutter-free existence and being mindful of their shopping habits. This minimalist lifestyle has a positive impact on personal well-being, with decluttering being a significant factor, according to a study of current trends in China. The minimalist […]

Green Guilt: The present and future of sustainable consumption in China

daxue-consulting-green-guilt-report-sustainable-consumption-in-china

Environmental sustainability has become a growing trend in China, not just for PR strategy, but a necessity. Recently, it has been further emphasized by the impact of COVID-19 and the government’s goal of achieving carbon neutrality by 2060. Apart from businesses, we believe that consumers have the power to shift demand to greener alternatives. As […]