Korea Market Insights
Daxue consulting has expanded to South Korea. With a proven track-record among clients targeting the Korean market, Daxue consulting has gained an in-depth understanding of Korean consumer trends.
Valentine’s Day in Korea: Celebrating love the Korean way
February 14, 2024
How Seollal shopping in South Korea is becoming more diversified
February 9, 2024
Amorepacific: The beloved beauty icon and chaebol in Korea
January 30, 2024
Costco in South Korea: balancing success and controversies
January 12, 2024
[Webinar] South Korea’s MZ Generation
January 9, 2024
“Meaning out” through eco-friendly consumption in South Korea
January 5, 2024