[Podcast] China Paradigm 41: How to start a trendy wine chain in China
Matthieu David interviews Claudia Masueger, who started the friendly, casual and fun wine chain in China, CHEERS Wine. With new stores opening up all over China, we learn the strategy behind the startup, how does Claudia experience so much success in a market that is not known to be welcoming to wine? Highlights of this […]
Who are the New Chinese Wine Consumers for 2016?
To know more about the Chinese Wine Consumers in 2016, contact us at dx@daxueconsulting.com The New Chinese Wine Consumers in 2016 Since the turn of the twenty-first century, the wine industry in China has grown rapidly and it will continue to do so. Recent data found that the total volume of sales of still grape wine […]