Store optimization: A new chapter for IKEA in China
IKEA’s restructuring journey in China In early 2026, IKEA in China closed seven stores in China, including locations in its flagship markets of Shanghai and Guangzhou. For a brand synonymous with its sprawling out-of-town blue boxes, this move signals more than just a routine adjustment. It marks a fundamental recognition that the China of 2026, […]
Nitori in China: struggling between affordability and quality amid consumer evolution
NITORI (宜得利), also known as “Japanese IKEA”, has maintained a remarkable 35-year streak rising sales and profits since the 1987 fiscal year. While navigating challenges like Japan’s economic bubble and industry competition, the Japanese furniture brand transformed from a workshop into a multinational giant. However, its foray into the Chinese market has seen a more […]