Baidu SEO. Hint: it’s not like Google
Baidu is the top search engine in China, but it cannot be considered the ‘the Google of China.’ Hence, Google SEO strategies will not work the same. SEO, or Search Engine Optimization, refers to “a set of practices designed to improve the appearance and positioning of web pages in organic search results.” China has become […]
Daxue Talks 89: Online strategies for fashion brands in the Chinese market
In this episode, our guest Olivier Vérot from Gentleman Marketing Agency (GMA) talks about the online presence of fashion brands in the Chinese market. He explains the role of branded websites, describes the different SEO strategies, and shares information on how to open a Tmall store in China. Jump to questions: 0:00 Introduction 0:22 When […]
Daxue Talks transcript #85: All about SEO strategies on LinkedIn
Find here Daxue Talks 85. In this China business vlog, we have asked Julien Sicard and Tamar Hela from LinkedIn Local Asia (Shanghai), experts in LinkedIn especially for China, about SEO strategies on LinkedIn. In the face of competitors, what can companies do on LinkedIn to increase exposure? Full transcript below: What can you share […]
Daxue Talks 85: Taking advantage of SEO on LinkedIn in China
In this China business vlog, we have asked Julien Sicard and Tamar Hela from LinkedIn Local Asia (Shanghai), experts in LinkedIn especially for China, how to optimize a LinkedIn profile through SEO. They tell us what companies can do to take an advantage of SEO on LinkedIn in China and increase exposure in the face […]
Daxue Talks 84: The best way for companies to optimize the content on LinkedIn
Optimize the content on LinkedIn In an era where netizens have limited attention spans, how should companies leverage LinkedIn to demonstrate expertise? Our guest Julien Sicard, co-president of LinkedIn Local Asia (Shanghai) who manages an online community of 3000+ LinkedIn members in Shanghai, shares his advice for companies managing content on LinkedIn and some powerful […]
Podcast transcript #40: The ultimate digital marketing strategies in China for businesses to succeed
Find here the full China paradigm episode 40. Learn more about Ashley Alvin Foo’s story in China and find all the details and additional links below. Full transcript below: Matthieu David: Hello everyone. I am Matthieu David, the founder of Daxue consulting and its China marketing podcast, China Paradigm. Today I am with Alvin Foo. I have been interacting […]
Podcast transcript #26: Understanding the search in China with a digital expert
Find here the China paradigm episode 26. Learn more about Olivier Verot story in China and find all the details and additional links below. Full transcript below: Matthieu David: Hello, everyone. I am Matthieu David, the founder of Daxue consulting and its China marketing podcast, China Paradigms, and today, we have Olivier Verot. You have […]
Podcast transcript #19: Behind the scenes of Key Opinion Leaders in China
Find here the China paradigm episode 19. Learn more about Elijah Whaley’s story in China and find all the details and additional links below. Full transcript below: Matthieu David: Hello everyone, I am Matthieu David, the founder of Daxue consulting and its China marketing podcast, China paradigms and today I am extremely happy to welcome […]
Podcast transcript #18: a new solution that helps students improve their Chinese CV
Find here the China paradigm episode 18. Learn more about Pauline Lahary’s story in China and find all the details and additional links below. Full transcript below: Matthieu David: Hello everyone, I am Matthieu David, the founder of Daxue consulting and its China marketing podcast: China paradigm. Today I am with Pauline Lahary, I met […]
[Podcast] China Paradigm #26: How to master SEM and SEO in China
In this episode of China Paradigm, Matthieu David interviews Olivier Verot, founder of the Gentlemen Marketing Agency. Olivier teaches us about SEM and SEO in China, as well as explains the many digital tools that are available to use in China. The highlights of this episode include: Who needs SEO and who doesn’t? What the […]
[Podcast] China paradigm #18: How to take western digital marketing success into China
China paradigm interviews Pauline Lahary, founder of myCVfactory, a company which helps clients with CV writing and editing, including downloadable templates and LinkedIn optimization. In this podcast, we learn how Pauline has made incredible SEO success on Google, how she is localizing her brand and product to China, how she applied western digital marketing success […]