South Korea’s sleep market: Battling chronic sleep deprivation with trillion-won solutions
South Korea has been one of the most sleep-deprived countries in the OECD. Long working hours, late-night study culture (and private academies hagwons), and a strong sense of responsibility toward school and work have normalized chronic sleep deprivation. As sleep loss becomes a persistent and widely recognized issue, demand for solutions has accelerated, driving rapid […]