Lipstick market in China: driven by face value pricing and male beauty
Under the influence of the “beauty value economy”, China’s cosmetics market has always attracted the attention of people who love beauty. According to Baogao, lipsticks accounted for 28% of the Chinese cosmetics market in 2019, with a year-on-year growth rate as high as 36.6%. The lipstick market in China will reach 30 billion yuan by […]
“Beauty value” economy in China (颜值经济): How social media made ‘face score’ a valuable asset
The “beauty value” economy in China, known in Chinese as 颜值经济 (yán zhi jing ji) is a recent internet slang, in which “yan” means face and appearance, and zhi represents the value of a person’s appearance. Several psychological aspects of the “beauty value” economy in China make it so prosperous. Firstly, working on one’s own […]