The Economics of the Beijing Winter Olympics
China’s efforts to increase participation in snow and ice sports among Chinese citizens have led to a market boom in the winter sports industry. With memorable achievements made by athletes in the 2022 Beijing Winter Olympic Games, China’s winter sports market will not be slowing down anytime soon. Since 2015, Beijing has been determined to […]
Watch virtual idol Ling do aerial ski tricks in this Zhixuan TVC
On February 5th, 2022, in celebration of the Beijing Olympic Games, Yili’s (伊利, one of China’s dairy giants) sub-brand, Zhixuan (植选, directly translated to “Plant Select”) released a video, “Beijing’s Rhythm of the Winter Olympics” (京韵冬奥), fusing the characteristics of traditional Chinese cultures, in collaboration with Qiu Jirong (裘继戎, a famous Peking Opera artist) and […]
The battle between domestic and foreign winter sports brands in China post-Beijing 2022 Winter Olympics
With a sudden rise in winter sports infrastructure, the winter sports market in China has officially taken off, surpassing 300 million Chinese participants in January 2022. Chinese consumers’ interest in winter sports is greatly aligned with the promotion of winter sports and the construction of ski resorts by the Chinese government. Since 2015, officials like […]
Juhuasuan brings winter sports into the Chinese new year
On January 4th, 2022, just one month before the Beijing Winter Olympics, a video called “When I think of skiing, I think of you” (一想到滑雪，就想到你) was released for the Winter Olympic Games by Juhuasuan (聚划算, a marketing platform for Alibaba Group). Juhuasuan is the official e-commerce partner for this year’s Beijing Winter Olympic Games. On […]
Chinese Winter Olympics Athletes to watch out for in the Beijing 2022 Olympics
The 2022 Beijing Winter Olympics is scheduled to begin with the Opening Ceremony on Friday, February 4th, 2022, and end on Sunday, February 20th. There will be 109 events in seven sports: biathlon, bobsledding, curling, ice hockey, luge, skating (which includes figure skating and speed skating), and skiing (which includes alpine, nordic, and ski jumping). […]