Daxue Talks 65: Transformation of e-commerce and online/offline shopping in China
E-commerce and shopping in China In this episode of Daxue Talks, Miro Li, an expert in marketing foreign brands on niche Chinese platforms, talks about how the world pandemic has affected the e-commerce industry and online shopping in China. Jump to the questions: 0:38: What platforms have benefitted from the outbreak? 1:47: How has the […]
Daxue Talks transcript #64: What are brands and KOLs doing differently on Bilibili during COVID-19?
Find here Daxue Talks episode 64. In this interview, our guest Miro Li tells us what brands and KOLs are doing differently on Bilibili in response to COVID-19. Full transcript below: What kind of KOL’s gain popularity during the coronavirus outbreak? We see many KOL’s like vloggers post vlogs and share their daily life. We […]
Daxue talks 64: Brands’ adaptive behavior and rising KOLs on Bilibili beyond COVID-19
Bilibili beyond COVID-19 Our guest Miro Li, founder of CHINable Academy and Double V Consulting discusses how brands can leverage the video-sharing website Bilibili as well as the rise of certain KOLs during the COVID-19 outbreak. Jump to the questions: 0:38: What kind of KOLs gained popularity during the coronavirus outbreak? 2:41: How have brands’ […]
Daxue Talks transcript #63: Users’ changing behavior on Bilibili during the coronavirus outbreak
Users’ changing behavior on Bilibili Find here Daxue Talks episode 63. In this interview, Miro Li discusses how users’ behavior is changing on Bilibili during the coronavirus outbreak in China. Full transcript below How did BiliBili users respond to coronavirus? At the beginning, Bilibili users on other platforms also share a lot of news related to […]
Daxue Talks 63: The evolving user experience on Bilibili during COVID-19 in China
Evolving user experience on Bilibili covid-19 in China In response to the COVID-19 outbreak, many online users have been changing their behavior on the video-sharing website Bilibili. And how are brands targeting their Gen Z consumers on the platform? Miro Li, founder of CHINable Academy and Double V Consulting, provides her insights. Jump to the […]
Daxue Talks Transcript #62: How are brands adapting to the coronavirus outbreak on Xiaohongshu?
Brands adapting to coronavirus outbreak on Xiaohongshu Find here Daxue Talks episode 62. In this interview, Miro Li provides her insights into what brands are doing differently on Xiaohongshu (Red) in response to the coronavirus outbreak. Full transcript below: Can you provide interesting cases on how brands on Xiaohongshu adapted to new conditions during the […]
Daxue Talks 62: Brands’ behavior on Xiaohongshu during the Coronavirus
In this episode of Daxue Talks, Miro Li, an expert in marketing foreign brands on niche Chinese platforms, continues to share how brands are changing their behavior on the Chinese lifestyle sharing platform Xiaohongshu (Red) in the face of the COVID-19 outbreak. Jump to the questions: 0:38: Can you provide interest cases of how brands […]
Daxue Talks transcript #61: How has Xiaohongshu changed during the coronavirus outbreak in China?
Find here Daxue Talks episode 61. In this interview, Miro Li discusses the changing landscape of RED during the virus outbreak. Watch it to know how Xiaohongshu has changed during the coronavirus outbreak in China. Full transcript below: How has coronavirus effected users behaviour on Xiaohongshu? I think users spend more time on this app, so […]
Daxue Talks 61: KOLs’ and users’ behavior on Xiaohongshu during and after the coronavirus outbreak
KOLs’ and users’ behavior on Xiaohongshu during and after the coronavirus outbreak In this episode of Daxue Talks, Miro Li, an expert in marketing foreign brands on niche Chinese platforms, discusses how KOLs and the Chinese lifestyle sharing platform Xiaohongshu (Red) have adapted to the COVID-19 outbreak. Jump to the questions: 0:38: How have KOLs […]
Daxue Talks transcript #60: How to avoid mistakes when checking buyer’s certificates in China?
Checking buyer’s certificates in China Find here Daxue Talks episode 60. In this interview, Mathieu Chavant discusses how to check buyer’s certificates in China and will answer the question of whether third-party laboratories provide a list of certified factories or products from factories Full transcript below: What are the common mistakes when checking the certificate of […]
Daxue Talks 60: Third-party laboratory cooperation with manufacturers and buyers in China
Third-party laboratory in China In this China business vlog Mathieu Chavant, senior Manager at TÜV Rheinland Greater China, talks about the third-party laboratory, certificates, and declarations to sell in China with the focus on heavily sourced products during COVID-19. Jump to the questions: 00:26 What are the common mistakes when checking the certificate of a […]
Daxue Talks transcript #59: How to best source products from China during the coronavirus crisis?
Find here Daxue Talks episode 59. In this episode, Mathieu Chavant discusses how to source products from China during the coronavirus crisis and gives an answer to whether it is possible to accelerate the process of certification. Full transcript below: Today, in April 2020, a lot of medical products are sourced from China. So, what needs […]