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How the ice cream market in China became the biggest in the world

The ice cream market in China has witnessed steady growth over the past seven years. According to Chyxx, in 2021, the country’s ice cream industry was valued at 160 billion RMB, with a growth rate of 8.84%. Such market is expected to reach 40.19 USD (275.19 RMB) by 2027. Along with the increasing demand, many […]

China Paradigm transcript #97: Managing a supply chain in the Chinese food industry during the virus outbreak

Chinese food industry during the virus outbreak

Find here the China paradigm episode 97. Learn more about the Chinese food industry during the virus outbreak and listen to David Beutin’s, sales manager at Lactalis International experience in China’s dairy industry. Full transcript below: Hello everyone, this is China paradigm where we, Daxue consulting, interview season entrepreneurs in China. Matthieu David: Hello everyone I’m […]

The cheese market in Shanghai: Cheese evolution | Daxue Consulting

Cheese market in China. Historical reasons explain the rejection of cheese by Chinese consumers Traditionally, dairy products were associated with the nomadic tribes who lived on the fringes of China and who were regarded as barbarians. So back then, eating cheese was associated with an unsavory lifestyle. Also, the majority of Chinese people avoided the […]

From soda to tea to alcohol, how ready-to-drink (RTD) brands compete in China’s expanding market

coca-cola in china

Main segmentations of Ready-to-drink (often known as RTD) in China market include alcoholic RTD and non-alcoholic RTD. Alcoholic RTD, mainly alcopops, refers to certain flavored alcoholic beverages with relatively low alcohol content. Non-alcoholic RTD comprises many different types such as RTD coffee, RTD tea, soft drink, juice, energy drinks and dairy-based drinks. According to the […]

Focus of French Brands growing in market of Cheese in China

market of Cheese in China

Our focus today on the leading French brands which successfully established their name in the market of Cheese in China. Market of Cheese in China Brand 1: Président The brand of Président was founded by André Besnier, a leading figure in French dairy industry, in 1962. At present, Président is owned by the Laval based […]

How Nestle reacts to the events on Baby food market in China

Nestle Group, headquartered in Switzerland, is a food manufacturer with a long history in China. Nestle company, originally started with the production of baby food, and then kept as well further developed this business all over the world. Now, Nestle Group has become the world’s largest food company, providing a variety of products for consumers […]

The difficulty of infant formula market in China : the example of Karicare

Karicare is a leading infant formula brand of the global maternal and child nutrition experts Nutricia. Karicare has been founded in 1896, developed by Dr. Truby King with the incentive of “Help fatigued mothers, protect cute babies”. After a hundred years of development, Karicare has now become the market leading brand in New Zealand and […]

Focus on: Fonterra

Background information about Fonterra: Established in 2001 and based in New Zealand (HQ), Fonterra (恒天然) Co-operative Group was set up by the merge of two largest dairy product co-operatives and New Zealand Dairy Board. As for now, Fonterra is becoming the largest company of New Zealand with annual revenue of more than 8 billion dollars per […]

Cream cheese market in China

New Zealand Cheese on China’s Market: According to market research ran by Daxue Consulting (contact us for more information), New Zealand is the largest supplier of cream cheese to China’s market. During the period of 2005 and 2007, New Zealand exported fresh cheese, processed cheese, and other cheese related product with 3453.71 ton, 3907.73ton, and […]

Market Research: Who Buy Cheese in China

Our team of market researchers in Beijing have ran a market survey in Beijing and Shanghai to know who are the consumers of cheese in China. If all the data are not released over Internet, you can contact us to get more insight. Where to Buy Cheese in China: A great amount of cheese in China […]

Market analysis: Fonterra’s dangerous chemical contamination crises

According to the announcement made by Ministry for Primary Industries, the world’s biggest exporter of dairy products and employer of 10,500 farmers, Fonterra Cooperative Group Ltd., was caught producing milk with a low level of dicyandiamide in a recent inspection. Dicyandiamide is a dangerous chemical substance which is applied to pastures by farmers to diminish […]