South Korea’s weight loss market: How a culture of “lifelong homework” sustains market expansion
In Korea, so many struggle with weight loss that there’s a saying that “going on a diet is lifelong homework”. People constantly pursue slim body types, trying all sorts of weight loss methods. These methods were often unsustainable, like the extreme IU diet, named after a celebrity, which involves an apple, 1-2 sweet potatoes, and […]
Structural shift in consumption: The rise of the silver economy in China
Driven by one of the fastest-aging populations globally, China is entering a demographic turning point that will redefine how businesses, governments, and families think about aging, longevity, and value creation. The silver economy in China has become one of the most structurally important forces reshaping consumption, public policy, and service innovation. Understanding China’s seniors is […]
The sports market in South Korea: All brands are hopping on the health-awareness train
Korean consumers, especially those in the MZ Generation, are adopting sports as part of their healthier lifestyles – but with a different mindset than in the past. Previously, consumers associated health with pain, often engaging in strict diets and little physical activity. Today, people perceive health as being a fun experience, reflected in the health […]
Nike in China: A sportswear giant’s journey back to the top
Nike is in a battle to reclaim its leadership in China, a market fundamental to its global identity and future growth. For years, the Nike Swoosh ruled with its international star power and deep roots in Chinese sports. But the game has changed, a massive wave of homegrown pride, the “Guochao” movement, accelerated local rivals […]
From indoors to the great outdoors: The surging outdoor sports market in China
Chinese people have long favored indoor sports, such as badminton, table tennis and calisthenics. However, increasingly more are becoming more interested in outdoor sports. According to a survey report from Nanjing Metropolis Daily in 2022, 69% of the 1,033 respondents participate in outdoor sports on a regular basis. In the rapidly growing outdoor sports market in […]
From local success to global player: ANTA’s strategic blend of tradition, innovation, and sustainability
ANTA(安踏), a prominent player in the Chinese sportswear market, has secured a notable position second only to Nike with revenue reaching RMB 29.6 billion in 2023. The sale is mainly from sports apparel and footwear segment. The company recorded a substantial revenue of RMB 11.1 billion from sports apparel sales, marking a notable increase from […]
China’s flower industry flourishes in the wake of changing consumer habits
The Chinese flower industry has experienced notable changes in consumer behavior post-COVID. While traditionally, flowers were primarily purchased for festivals and celebrations, there’s been a noticeable shift towards buying flowers on regular days to infuse romance into their daily life. Moreover, in 2023, there has been a surge in fresh-cut flower sales, and the Chinese […]
Winning beyond medals: the economic triumph of the 19th Asian Games in Hangzhou
The 19th Asian Games, held in Hangzhou, China, is not just a sports event; it is a symbol of resilience and unity. Delayed by one year due to the pandemic, this grand sporting spectacle finally started on September 23rd, 2023, and lasted until October 8th. With 45 countries participating and about 12,000 athletes competing across […]
The Zero-COVID lockdown’s long-term impact on Chinese consumption
The outbreak of the COVID-19 pandemic in 2019 and the consequent containment measures have forced consumers to stay at home, as a result, shopping habits significantly shifted. Indeed, the pandemic accelerated health awareness in China: fitness and weight have become some of the hottest topics on social media platforms like Weibo, Douyin, Xiaohongshu, and WeChat, […]
Turning “tiger moms” into soccer moms: How to tap into China’s youth sports market
Up until late August 2021, most Chinese students’ after school hours were spent bent over the books at tutoring classes. This was largely due to the academic pressure created by an exam-oriented learning culture and parents’ well intentions to set their children up for success. However, with the signing of the Double Reduction policy in […]
The adult toys market in China: untapped economic potential
Over the past 20 years, China has become more and more open. Sex is still a sensitive subject but consumer attitudes and the policies of the Chinese government are more flexible. The adult toys market in China is unfolding and is largely untapped. Download our report on China’s adult toys market E-commerce, brand image, strong consumer […]