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Walking down the memory lane: Nostalgia marketing with Ant Forest this Chinese New Year

daxue consulting ant forest campaign chinese new year

On January 21st, 2022, in the countdown to the Chinese New Year, Ant Forest (Alipay’s tree planting initiative) released a campaign video – Celebrating a Green CNY (绿色过大年), in collaboration with Shanghai Animation Film Studio (上海美术电影制片厂, SAFS, one of the Chinese original animator producers and has produced 80% of Chinese cartoons), celebrating Spring Festival in […]

What companies must know about China’s FinTech scene | Daxue Consulting

FinTech industry in China

FinTech is short for “financial technology” and refers to the application of technology within the financial services industry. This advanced and innovative combination unveils a remarkable breakthrough in modern technology. FinTech currently serves as the critical foundation to build differentiated customer experiences via personalization, quick response, relevance, and seamless delivery. There are two types of FinTech […]

The Red Packets advent in anticipation of the upcoming 2019 Spring Festival | Daxue Consulting

Chinese New Year gifts

“Not only Hongbao (红包, which means “red packets” are the red envelopes with money inside) should be present in the money transactions scenario, it’s also supposed to facilitate emotion expression and interesting interaction,” stated by Zhang Xiaolong, credited as “Father of WeChat”.,senior executive vice president and president of WeChat Group during the 2019 Wechat Open […]

Mobile Payments Become New Norm in China

mobile payments in China

In the country’s eastern megacities, using smartphones to pay at the grocery store is completely normal. Due to the e-commerce boom and the infrequent use of bank cards, the habit of online payments in China has spread quickly. This type of transaction can be performed by a computer or a mobile phone. But Chinese people […]

Online market in China: How Alibaba started

How alibaba started

Online market in China: How Alibaba started With Alibaba’s IPO set to break records, there’s been a surge of interest in the company from the West. Savvier followers of online commerce have already had their eyes on Jack Ma’s start-up and its spin-off sites since it handily beat eBay’s attempt to capture market share in […]