Flower Knows’ strategy in China: Leveraging cosplayer culture and visual storytelling
Flower Knows stands out with its whimsical, fairytale-inspired makeup and intricate packaging. The brand is solidly established in the cosmetics market in China due to its unique “girlish aesthetic,” which has garnered a loyal Gen Z and Millennial customer base. Part of the success of Flower Knows’ strategy in China can also be attributed to […]