Uniqlo x KAWS: The secret to success in Co-branding in China | Daxue Consulting
Co-branding in China The most recent fashion collaboration in the Chinese market between Uniqlo x KAWS (UT collection) officially released in China on June 3, 2019, leading the same series in Japan for 4 days. The UT stands for Uniqlo T-shirt, this series presents the pop culture such as movies, cartoons, and art. Uniqlo’s Tmall […]
Branding Strategy: Fast Fashion in China
Fast Fashion in China refers to low to middle-cost clothing brands which focus on supplying their clients with fast changing collections that reproduce the current fashion trends seen on each season’s international designer shows. Fast fashion in China has strong attractiveness for young citizens The appeal of fast fashion in China is undeniable for the […]