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Markert report: Alcoholic beverages in southwest China

Trends In southwest China, Baijiu(白酒) has been a tradition for a long time. Many famous Baijiu brands originate here, for example, Maotai(茅台) and Wuliangye(五粮液). In 2011, the sales prices of high-end Bajiu significantly increased, even though the government had taken measures to control prices. This has led to an increase consumption of standard spirits and […]