Infant milk powder in China: a shrinking market where Chinese brands lead and foreign brands regain ground
Chinese brands have led infant formula since 2020, but as births fall and Feihe clears distributor stocks, Aptamil, Friso and a2 are growing again through premium science and lower-tier city stores.
China baby market
Since single-child policy was carried out in China, Chinese parents have come to put all their heart on their only-child so that they always spare no effort to let him enjoy a good life quality. Similarly, they would prefer to suffer living without brand to save money for buying goods with excellent reputation to ensure quality […]