South Korea’s oatmeal market: Incorporating oats into Dubai chocolate desserts and kimchi porridge
Once considered a niche Western-style breakfast product in South K, South Korea’s oatmeal market is rapidly adapting to local tastes. Oats are increasingly positioned as versatile, functional, and health-oriented ingredients. Strong social media engagement and ongoing product innovation are expanding usage occasions beyond breakfast into lunch porridges and dinner desserts, repositioning oats as fun and […]