The sweet and bitter flavour of the Chinese chocolate market: what do Chinese expect chocolate to be like?
When in 1980s chocolate was introduced in the Chinese market, enterprises had to face multiple challenges: the deficiency of proper distribution channels that guaranteed the right temperature during transportation, the lack of retail stores equipped with air-conditioning, and most importantly, how to gain consumers’ trust. Chocolate was a foreign oddity – and as much as […]
Chocolate Industry in China: The popularity of Dove among Chinese consumer With the development of China’s market, the chocolate Industry has already become a favorite food for Chinese people. Many snack producers, from all over the world have been attracted by its rapid annual growth and its large consumer group. In this article, more […]