Walking down the memory lane: Nostalgia marketing with Ant Forest this Chinese New Year

daxue consulting ant forest campaign chinese new year

On January 21st, 2022, in the countdown to the Chinese New Year, Ant Forest (Alipay’s tree planting initiative) released a campaign video – Celebrating a Green CNY (绿色过大年), in collaboration with Shanghai Animation Film Studio (上海美术电影制片厂, SAFS, one of the Chinese original animator producers and has produced 80% of Chinese cartoons), celebrating Spring Festival in […]

Chinese consumption during the 2021 Spring Festival reached 821 billion Yuan

Chinese consumption during the 2021 Spring Festival

The Chinese lunar New Year is traditionally the greatest human migration in modern times. However, in 2021, the traditional custom of returning home during 2021 Spring Festival was not encouraged due to a few local outbreaks of COVID-19. These inconveniences did not stop Chinese consumption during the 2021 Spring Festival. The total volume of Chinese […]