Building a “Luxury Moat”: How Mao Geping redefines premiumization in C-beauty
The “C-Beauty wave” has fundamentally reshaped the cosmetics market in China. It evolved from a trend of affordable alternatives to a sophisticated market where domestic brands claimed a dominant 55.2% share in 2024. The first generation of domestic successes, such as Florasis (花西子), Timage (彩棠), and Flower Knows (花知晓), scaled through cultural storytelling and cost-efficiency. […]