Posts Tagged "consumer perception China"

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How movie sales reflects sophistication of Chinese consumer preferences
11Dec

How movie sales reflects sophistication of Chinese consumer preferences

Investigating what movie preferences say about Chinese consumers As of August 11, 2019, Nezha, a movie re-adapted from an ancient Chinese mythology, has grossed over ¥3.5 billion ($700 million) in China, becoming the most popular movie of the summer. However, recent sales are not too optimistic for other players. Because of strict censorship, four highly-anticipated movies were pulled […]

Food coloring in China
19May

Food coloring in China

Food coloring is an important part of food additives and can be divided into two types, natural and synthetic edible pigment. Producers try to use wonderful appearance to stimulate consumers” purchasing desire”, such as colorful beverages and candies, elaborate patterns on cream cakes and reddish yellow shrimp crackers. There is always a question in consumers’ […]

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