Kibble vs fresh meals: Why subscription-based pet food is emerging in China
A fragmented, fresh-focused niche In China’s pet food market, a new trend is catering to pet owners who treat their companions like family: subscription-based, freshly cooked meals. This niche segment, though fragmented, is growing rapidly, driven by humanization, food safety fears, and social media. Subscription-based pet food business, or fresh pet meal plans, has developed […]
“The surging demand for private pet care services during the Spring Festival”: Trending hashtag on Chinese social media
As pet ownership continues to rise, the pet consumption market in China has experienced significant growth, reaching a scale of RMB 311.7 billion in 2022, marking an 85% increase compared to 2018. According to JD.com’s August 2023 report on the latest trends in China’s pet industry, over 70% of consumers purchasing pet-related products on JD Supermarket are individuals […]