Why Route-to-market (RTM) in China has changed, and a few perspectives on how to navigate it
The pace of change and the intertwining of online and offline sales make China route-to-market projects all the more complex in 2026. 1. The retail landscape is being constantly redrawn Things are changing fast in retail in China. Pangdonglai (胖东来 in Chinese), a provincial grocery chain from Henan, which was unknown outside of China only […]