South Korea’s coffee market: From daily necessity to two-speed consumption and visual-driven trends
South Korea’s coffee market remains large and steadily expanding, growing from USD 3.54 billion in 2024 and projected to reach USD 5.57 billion by 2033 at a 5.21% CAGR. However, as the market moves toward saturation, growth is no longer driven primarily by store expansion. Instead, it is increasingly shaped by premiumization, product diversification, and […]