Following the vibes of music streaming platforms in China
The musical market in China is one of the fastest-growing markets worldwide. In 2023, the sector’s revenue increased by around 25% compared to the previous year. The digital music industry represents the backbone of the music market. As of 2023, it had a revenue of more than RMB 32.2 billion (USD 4.5 billion). The trend […]
How to Sell on Tmall: Success Strategies for Tmall Store Optimization
Tmall (天猫), a dominant player in the booming China e-commerce, is a premium online marketplace established in 2008 by Alibaba Group. Unlike its sister platform Taobao (淘宝), which leans towards individual sellers, Tmall focuses on established brands and authorized retailers, offering a more curated and trustworthy shopping experience for Chinese consumers. By 2023, Tmall’s net […]
Omnichannel strategies in China: luxury brands’ attempts to multiply consumer touchpoints
China’s luxury market seeks steady recovery amidst challenges in 2022, which rebounded in 2023, as the market is driven by core luxury consumers who are less financially impacted by a slowing GDP. With the vigorous development of domestic luxury e-commerce, omnichannel luxury retail is making progress in China. Luxury brands are not merely adapting to […]
PayPal in China: Aiming for a slice of the cross-border transactions market
Born in California in 1998 under the name of “Confinity”, PayPal is an online payment system which allows users to send and receive money around the world after associating a credit card or bank account. The platform has the record for the world’s first digital payment platform, and the it’s the oldest which is still […]
Bilibili: China’s leading platform for ACGN and beyond
Bilibili, also known as B-site (B站), is a popular Chinese video streaming platform founded in 2009. In the beginning, it was a small and niche business concerned with the creation and sharing of videos about the Anime, Comics, Games and Novels (ACGN) subculture. However, over the years, Bilibili gained popularity and enriched its content, quickly […]
Baidu SEO. Hint: it’s not like Google
Baidu is the top search engine in China, but it cannot be considered the ‘the Google of China.’ Hence, Google SEO strategies will not work the same. SEO, or Search Engine Optimization, refers to “a set of practices designed to improve the appearance and positioning of web pages in organic search results.” China has become […]
The ultimate guide to navigate the Chinese digital marketing ecosystem
The incredible popularity of instant messaging and online shopping in China, along with the adoption of smartphones, has greatly helped China in becoming the largest social network and e-commerce market. As of 2021, it is estimated that the total social network users and digital buyers in China reached 987.3 million and 824.5 million respectively. Behind […]
The rapid growth of China’s IP industry has driven the expansion of IP trading platforms led by Alifish
Intellectual Property (IP) refers to creations of the mind such as designs and symbols that are protected in law. Creators who own IP can obtain recognition or financial benefit accordingly. In the current context, IP can also be extended to film and literature, games and animation that are suitable for multi-dimensional development. With the upgrading […]
China’s gig economy accounts for a quarter of its labor market: 3 gigs you probably never heard of
With 986 million mobile internet users and 853 million mobile payment users in 2021, China’s internet sector has created a breeding ground for the gig economy. It is estimated that there are about 200 million gig workers across the country, accounting for almost one fourth of China’s entire labor force. However, China’s thriving gig economy […]
Chinese netizens reflections on the Tokyo 2020 Olympics: National pride is alive and well
Whether China won 38 or 42 gold medals, the Tokyo 2020 Olympics caused a rise of netizens commentary on Chinese social media. Through social media listening we gained a deeper understanding China’s national pride, but also openness and appreciation of other cultures. Here are the main takeaways from social listening regarding Chinese netizens reflections on […]
Six notable Chinese IPOs in 2021 Q2
The Chinese market keeps booming through 2021 Q2 fueled by vaccine rollouts and improved macroeconomic indicators. The target GDP growth rate in 2021 was set to be at least 6% at the National People’s Congress held in March. Chinese IPOs in 2021 Q2 will continue to prove resilient to challenging global economic conditions. Brief Review […]
Insider Talks with Google China: Insights into Google’s China operations
At first glance, Google China seems like an oxymoron. It is widely known that Google ended its search operations in China in 2010 and has since been blocked. However, Google’s search engine is only the tip of the iceberg in terms of the internet giant’s operations. Therefore, the banning of the search engine was no […]