How F&B consumption is evolving in China?

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How F&B consumption is evolving in China?

Gentleman Agency and Daxue Consulting have drawn up a new report on the evolution of the food & beverage consumption in China.

F&B consumption in ChinaWhat are the main sources of information, the selection criteria, what about the consumption of imported products or the shopping online, how F&B consumption is evolving in China… Daxue Consulting and Gentleman Agency have surveyed a panel of consumers in Shanghai and Beijing. Results of this survey have been presented during a conference held in Shanghai, and highlight many key findings and insights for western companies and entrepreneurs in F&B. Some of the key points are:

  • the use of the search engines as main source of information, as they overcame traditional channels and are still strongly favored over social network and mobile APP;
  • the increasing confidence toward online purchase;
  • the confidence toward imported products, mainly due to their safety image;
  • France and U.S.A are the favorite country for importation of food.

Gentleman Agency is a digital marketing agency positioned and oriented “China”. The team of Gentleman Agency aims at assisting international businesses develop their online presence on the Chinese market.

Imported food in China – Daxue Consulting survey results 2015 from Daxue Consulting