Will Chinese beauty brand Perfect Diary make a comeback with its skincare-infused makeup?
Perfect Diary (完美日记), a Chinese cosmetics brand, achieved early success through KOL (Key Opinion Leader) marketing, co-branding, and private traffic pools. However, despite being recognized as one of the leading makeup brands in China, Perfect Diary’s success has waned over time. To recover, it has been focusing more on product quality, integrating skincare functionalities into […]
Chinese makeup brands revolutionize the market
In the multifaceted Chinese cosmetics market, the makeup segment occupies a significant share of the transactions. The landscape is not dominated by any particular brand, in fact, it is a multipolar system with ongoing competition between foreign and Chinese makeup brands. As of 2023, while international brands generally still hold the lead, there is a […]
How C-beauty brand Timage is leveraging social media to grow its consumer base
Timage (彩棠) is a Chinese makeup brand. During 2022 Douyin Double 11, it performed exceptionally well, ranking among the top ten highest-selling makeup companies. Timage has been growing non-stop for the past year and a half. How was it able to increase popularity so drastically? The pandemic caused temporary setback for China’s beauty industry Due […]
Olympic marketing 2021: Chando challenges China’s beauty standards featuring female Olympic athletes
On July 12th, when its 20th anniversary coincided with the Olympics Games, Chando, a Chinese beauty brand, released a short video promoting their new high-end Moisturizing Series cream and a surprise gift box made in collaboration with Tmall. (Read more about TMall Heybox). With the slogan “自然而燃 ” (Burn naturally), Chando plays on the idiom: […]