Marketing to Gen-Z consumers in China | Daxue Consulting

Gen Z in China

The Luxury industry has shown great interest in Gen-Z consumers in China With the upgrade of living standards, Gen-Z consumers in China ’s ability to purchase luxury brands is increasing. In China’s first-tier cities such as Beijing and Shanghai, almost all major shopping malls are home to foreign luxury brands such as Prada, Louis Vuitton, […]

Market Insights on Chinese Millennials

Daxue Consulting-Market Insights on Chinese Millennials

Ever since in 1978 when the Chinese Communist Party started to carry out the reform and opening policy, we have witnessed rapid expansion of the Chinese economy. From that point, foreign entrepreneurs were allowed to enter the Chinese market, and they have taken this opportunity as many international retailers and manufacturers have set foot in […]