Taobao Global: A new strategy to keep one step ahead of the game targeting Millennials
Since its launch in May 2003, Alibaba’s Taobao, China’s largest online marketplace, has become the shopping destination of choice for Chinese consumers looking for a full selection of products and value for money. But not only. Taobao Global is gradually shifting Taobao’s focus from a consumer-to-consumer sales channel into a lifestyle destination for China’s new generation. […]