How established brands continue to attract young consumers in Hong Kong
Since the pandemic, the total retail sales of consumer goods in China have been greatly affected. From January to May 2022, the total retail sales of consumer goods amounted to 17.2 trillion yuan, a year-on-year decrease of 1.5%. The local epidemic has spread in many places, affecting most provinces in the country, and the operation […]
Podcast transcript #47: The ultimate guide for selling online in China
Find here the full China paradigm episode 47. Learn more about Igor Temirov’s story selling online in China and find all the details and additional links below. Full transcript below: Matthieu David: Hello everyone. I am Matthieu David, the founder of Daxue Consulting Group, a strategic market research company, and this China marketing podcast, China […]
Target Chinese Consumers
8 Tips to… Target Chinese Consumers Chinese is the fastest growing consumer market in the world. China’s forecasts show a growth rate for consumer spending of 7.7% for the next ten years. Thus, there is a large number of potential markets in China for both Chinese and foreign companies to capture. Many companies have recognized […]
Students market in China
In 2013, there are about 2.56 million students in Chinese universities, including undergraduates and postgraduates’ students. According to latest report in China, the average monthly expense by Chinese undergraduates is 945.6 RMB and their annual expense has reached 11347 RMB. This figure is more than half of national urban per capita disposable income. And the […]