Daxue Talks transcript #67: Understanding China labour contracts
Understanding labour contracts in China Find here Daxue Talks episode 67. In this interview, Nicolas Coster helps us in understanding labour contracts in China and what are some things to lookout for, as employers and employees (discover workplace safety law during COVID-19) . Full transcript below As an employer, what do you need to be […]
Daxue talks 67: What to look out for regarding labour contracts in China
In this episode of Daxue Talks, Nicolas Coster, a business lawyer with over 16 years of experience in China, discusses what to look out for as an employer and employee when it comes to labour contracts. Jump to questions: 0:27: As an employer, what do you need to be careful of when you using a […]
China Paradigm 106: The design agency behind the rebranding of iconic Chinese cosmetic brands
Rebranding of iconic Chinese cosmetic brands Matthieu David interviews Matthieu Rochette-Schneider, Greater China General Manager at centdegrés. Building a brand in China might look like a very different process than the way brands are built in the West. But there are many businesses in China that were very fortunate to have the veteran brand builders […]
China Paradigm 105: Teaching Royal etiquette to affluent Chinese
Teaching Royal etiquette to affluent Chinese: business etiquette, table manners, social manners, accessory etiquette, refined makeup, and much more. Matthieu David interviews Guillaume Rué de Bernadac, Founder & CEO at Académie de Bernadac. Etiquette is a tool that any person should possess whether they use it in professional interactions or social ones. In China, royal […]
Daxue Talks transcript #66: Renewed Chinese markets — alternative strategies needed?
Alternative strategies needed in renewed Chinese markets Find here Daxue Talks episode 66. Our guest Miro Li discusses what omnichannel marketing strategies brands could use in the renewed Chinese markets, such as private traffic, as well as how KOLs and brands are evolving to adapt to consumers’ needs during and after the COVID-19 outbreak. Full […]
Daxue Talks transcript #65: How is the e-commerce industry in China changing during COVID-19?
The changing e-commerce industry in China during COVID-19 Find here Daxue Talks episode 65. In this interview, Miro Li tells us how the world pandemic has affected the e-commerce industry and online shopping in China. Find transcript below: What platforms have benefited from the outbreak? First is the online course apps because students have to […]
Daxue Talks Transcript #62: How are brands adapting to the coronavirus outbreak on Xiaohongshu?
Brands adapting to coronavirus outbreak on Xiaohongshu Find here Daxue Talks episode 62. In this interview, Miro Li provides her insights into what brands are doing differently on Xiaohongshu (Red) in response to the coronavirus outbreak. Full transcript below: Can you provide interesting cases on how brands on Xiaohongshu adapted to new conditions during the […]
Daxue Talks 62: Brands’ behavior on Xiaohongshu during the Coronavirus
In this episode of Daxue Talks, Miro Li, an expert in marketing foreign brands on niche Chinese platforms, continues to share how brands are changing their behavior on the Chinese lifestyle sharing platform Xiaohongshu (Red) in the face of the COVID-19 outbreak. Jump to the questions: 0:38: Can you provide interest cases of how brands […]
China Paradigm 102: Learn from a B2B sales expert in China
Learn more about B2B sales in China Matthieu David interviews Yoann DELWARDE, CEO & co-founder at Infinity Growth. If your company is struggling with Sales, do not fire your sales team. It’s probably way more efficient to hire a Sales coach. Infinity Growth can be helpful when it comes to teaching Sales tactics and knowledge […]
China Paradigm 101: Leveraging data to surf China’s e-commerce wave
Leveraging data to surf China’s e-commerce Matthieu David interviews Renata Thiébaut, Head of Research & Business Intelligence at Web2Asia. The most important foreign online selling brands in China are so successful probably because they had Web2Asia as their ally when they were first starting out on the Chinese market. It takes a lot of strategizing, […]
China Paradigm 100: Building a B2B sales network all over China
B2B sales network China Matthieu David interviews Liang Sun, CEO at Generate and Board Member at Benelux Chamber in Shanghai. Selling anything on the Chinese market as a foreigner isn’t an easy endeavor since the language and cultural barriers make it difficult to understand how your product fits on that market. Luckily for European companies, […]
Daxue Talks transcript #56: What is a dormant status for Chinese enterprises?
Dormant status for Chinese enterprises Find here the Daxue Talks episode 56. Our guest, Nicolas Coster, explains the dormant status for Chinese companies and discusses the different advantages of such a status. Full transcript below: I am Nicolas Coster, I’m a French business lawyer. I’ve been in China for 16 years and specialized in foreign […]