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China Paradigm 60: Learning TikTok Marketing from Douyin KOLs in China

TikTok marketing China

Fabian Ouwehand, Founder at UPLAB, speaks with Matthieu David about Douyin – TikTok marketing in China. In this episode of China Paradigm, Fabian talks about what UPLAB does for the influencers and how they find its clients; what are the main functions of Douyin that brands can leverage and cases of successful companies and more. […]

China Paradigm 59: Becoming an iconic design brand in China

design brand in China

In this episode of China Paradigm Dominic Johnson-Hill, founder & CEO of Plastered 8, speaks with Matthieu David-Experton about being a Beijing centered brand in China, censorship, and the process of creativition. Not only does he tells us about the workings behind the creativity of Plastered 8, an iconic design brand in China, but also […]

China Paradigm 58: Becoming a thought leader on China tech

China tech

Clement Ledormeur, General Manager at 31TEN speaks with Matthieu David about the digital agency and China tech landscape. In this episode of China Paradigm, Clement talks about WeChat marketing includes mini-programs and mini-games. He also explains the difference between UX and UI frames, and introduces the loyalty program of the company. 1:29 What’s the size […]

Podcast transcript #36: All you need to know about recruiting employees in China

recruiting employees in China

Find here the full China paradigm episode 36. Learn more about Jenny Shi’s story and how her company is recruiting employees in China and find all the details and additional links below. Full transcript below: Matthieu David:  Hello everyone. I am Matthieu David, the founder of Daxue Consulting and this China marketing podcast, China Paradigm. […]

Podcast transcript #37: Rising ad tech in China is completely reshaping the industry

ad tech in China

Find here the full  China paradigm episode 37. Learn more about Shimi Azar’s story and ad tech in China and find all the details and additional links below. Full transcript below: Matthieu David: Hello, everyone. I’m Matthieu David, the founder of Daxue Consulting and its China marketing podcast, China Paradigm. Today I’m with Shimi Azar, […]

Podcast transcript #34: Essential skills for business negotiation in China

business negotiation in China

Find here the full China paradigm episode 34. Learn more about Nicolas Clement’s story and business negotiation in China and find all the details and additional links below. Full transcript below: Matthieu David: Hello, everyone. I am Matthieu David, the founder of Daxue consulting and its podcast China marketing podcast, China Paradigm. Today I am with Nicolas Clement, who is […]

China Paradigm 56: Technology and consumer research in China

consumer research in China

Navin Williams, CEO of MobileMeasure speaks with Matthieu David about the technology and International consumer research in China. In this episode of China Paradigm, Navin talks about the topic of “Technology enables research” and some specific cases of his clients. Also, the comparison of developing International research business in India and China. 1:54 The size […]

China Paradigm 57: Optimizing business in China with maintenance consulting

optimizing business in China

Bruno Lhopiteau, Managing Director and Founder of Siveco China, speaks with Matthieu David-Experton. In this episode of China Paradigm, Bruno talks about how Siveco China is optimizing business in China using their BluebeeⓇ solution, maintenance consulting, and Industry 4.0. 1:16 About Siveco China 4:15 How Siveco China helps companies optimize 5:50 Services provided by Siveco […]

China Paradigm 55: Developing creative branding strategies in China

creative branding strategies in China

Steven Proud, Global Marketing Director at Brandigo Global speaks with Matthieu David about the creative branding strategies in China companies can elaborate on. In this episode of China Paradigm, Steven talks about specific cases of building a brand strategy, the differences in marketing in B2B and B2C in China, and more. 1:03 The size of […]

China Paradigm 54: Marketing French cuisine and wine in China

french restaurant in China

Charles Carrard, China General Manager of chez Boisset la Famille des Grands Vins, speaks with Matthieu David about opening a French restaurant in China and running wine business. In this episode of China Paradigm, Charles talks about his personal career path, the challenges of running restaurants in China and the ”New Retail“ wine business. 1:51 […]