Oppo’s marketing strategy: a wise mix of innovation, diversification, and cross-brand collaborations
Nowadays, the world of technological devices is extremely wide, and competition is ruthless. Few brands such as Apple and Samsung lead the global market, however, a new generation of Chinese brands is rising. Oppo is the main example of a brand which had a relatively fast growth over the past few years, conquering the market […]
Huawei’s market strategy during a really, really rough year
For Huawei’s smartphone business, 2020 was particularly difficult. On the one hand, under the trade ban signed by the United States in 2019, Huawei’s smartphones sold overseas cannot be equipped with Google’s GMS (Google Mobile Service), which has seriously affected their overseas sales of smartphones. Even though the Chinese smartphone brand launched HMS (Huawei Mobile […]
How Xiaomi, “the Apple of China”, has grown into the world’s 4th largest smartphone brand in just 4 years
Xiaomi Inc. (小米) is a mobile internet company founded by Lei Jun and seven co-founders in 2010. In 2013, Xiaomi grew into China’s largest e-commerce company with its e-commerce platform Mi Market. By 2014, the company had grown into the world’s fourth-largest consumer electronics company. In the same year, the company expanded into several foreign Southeast […]
Arriving in high spirits: iPhone 8’s reputation in China
Gauging iPhone 8’s reputation in China In anticipation of Apple’s upcoming iPhone 8, the Chinese web has been rife with various leaks and speculations on the product, the bulk of which displayed a landslide favor for the new product. Among these enthusiasts, it is suggested that a group of newly mature adult males have played […]
The Saturation of the Smartphone Market in China
The Saturation of the Smartphone Market in China Pushes Firms to Produce Premium Devices China, the world’s biggest smartphone market, is showing clear signs of saturation of the smartphone industry. For the first time since the opening market reforms of Deng, China experienced a fall in the sales of mobile phones equal to 4% in […]