Posts Tagged "Smartphone market in China"

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OPPO’s market strategy proves the effectiveness of celebrity endorsements
15Oct

OPPO’s market strategy proves the effectiveness of celebrity endorsements

OPPO is an electronic and mobile communication company, founded by Tony Chen. The Chinese smartphone brand’s product lines include smartphones, Blu-ray players and more. Owning the largest market share in China’s smartphone market in 2016, OPPO ranked first place among all smartphone brands, accounting for 18% of the market share. According to IDC 2020 Q2 […]

Huawei’s market strategy during a really, really rough year
01Oct

Huawei’s market strategy during a really, really rough year

For Huawei’s smartphone business, 2020 was particularly difficult. On the one hand, under the trade ban signed by the United States in 2019, Huawei’s smartphones sold overseas cannot be equipped with Google’s GMS (Google Mobile Service), which has seriously affected their overseas sales of smartphones. Even though the Chinese smartphone brand launched HMS (Huawei Mobile […]

How Xiaomi, “the Apple of China”, has grown into the world’s 4th largest smartphone brand in just 4 years
18Sep

How Xiaomi, “the Apple of China”, has grown into the world’s 4th largest smartphone brand in just 4 years

Xiaomi Inc. (小米) is a mobile internet company founded by Lei Jun and seven co-founders in 2010. In 2013, Xiaomi grew into China’s largest e-commerce company with its e-commerce platform Mi Market. By 2014, the company had grown into the world’s fourth-largest consumer electronics company. In the same year, the company expanded into several foreign Southeast […]

Arriving in high spirits: iPhone 8’s reputation in China
12Sep

Arriving in high spirits: iPhone 8’s reputation in China

Gauging iPhone 8’s reputation in China In anticipation of Apple’s upcoming iPhone 8, the Chinese web has been rife with various leaks and speculations on the product, the bulk of which displayed a landslide favor for the new product. Among these enthusiasts, it is suggested that a group of newly mature adult males have played […]

The Saturation of the Smartphone Market in China
12Feb

The Saturation of the Smartphone Market in China

The Saturation of the Smartphone Market in China Pushes Firms to Produce Premium Devices China, the world’s biggest smartphone market, is showing clear signs of saturation of the smartphone industry. For the first time since the opening market reforms of Deng, China experienced a fall in the sales of mobile phones equal to 4% in […]

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