Daxue Talks transcript #81: How is LinkedIn China increasing its presence?
Find here Daxue Talks Episode 81. As a self-sustaining internal economy, China has many competitors of LinkedIn as a job search and networking platform. We have interviewed experts from LinkedIn Local Asia, Julien Sicard and Tamar Hela, about the localization and presence of LinkedIn in China. They also touch upon the key figures and demographics […]
Daxue Talks 81: Localization of LinkedIn to the Chinese market
Localization of LinkedIn to the Chinese market As a self-sustaining internal economy, China has many competitors of LinkedIn as a job search and networking platform. We have interviewed the co-presidents of LinkedIn Local Asia, Julien Sicard and Tamar Hela, about the localization and presence of LinkedIn in China. They also touch upon the key figures […]
Daxue Talks transcript #80: Leveraging LinkedIn for companies in China
Leveraging LinkedIn for companies in China Find here Daxue Talks episode 80. Our guests Julien Sicard and Tamar Hela from LinkedIn Local Asia (Shanghai) share how LinkedIn can be used effectively for businesses and individuals. How to leverage LinkedIn for networking and build an online community? How is Wechat used for the 3000-member LinkedIn community […]
Daxue Talks 75: Digital transformation and the CRM landscape in China
0:54: What are the main requests during and after the COVID-19 lockdown? 2:58: In early 2019, when we did an interview with you, you said that the keyword for 2019 would be ‘omnichannel.’ How does it look like for the first quarter of 2020? 6:27: In the West, we see that CRM companies like Salesforce […]
Daxue Talks 72: Comparing WeChat mini-programs and brand’s native app
0:54: What features and functions can be developed through mini-programs? Can we develop a chatbot, a mini-game, a payment system, a shop, a face recognition, or CR? Also, what can and cannot be implemented through a mini-program? 3:02: What features are usable with a native app that you cannot find in a mini-program? 5:36: What […]
Daxue Talks transcript #61: How has Xiaohongshu changed during the coronavirus outbreak in China?
Find here Daxue Talks episode 61. In this interview, Miro Li discusses the changing landscape of RED during the virus outbreak. Watch it to know how Xiaohongshu has changed during the coronavirus outbreak in China. Full transcript below: How has coronavirus effected users behaviour on Xiaohongshu? I think users spend more time on this app, so […]
Podcast transcript #89: How do companies produce marketing video content in China?
Find here the China paradigm episode 89. Learn more about Carlotta Godio (FLATMIND’s co-founder) story in China and how she produces marketing video content in China. Full transcript below: Hello everyone, this is China paradigm where we Daxue Consulting interview season entrepreneurs in China. Matthieu David: Hello everyone, I’m Matthieu David the founder of Daxue […]
Daxue Talks transcript #39: How can B2B businesses leverage on Chinese social media?
In this episode of Daxue Talks, Olivier Verot, a digital marketing specialist in China, explains how B2B business can leverage on Chinese social media. Full transcript below: How to use Douyin in the context of B2B? Douyin for us is not a B2B platform. It is more a B2C platform where people are searching for entertainment. […]
Daxue Talks 31: Ctrip point of interest: The next era of user created content
In this episode of Daxue Talks, we bring back our guest Olivier Vérot, the founder of the Gentleman Marketing Agency (GMA). Vérot shares his understanding of a new trend which is going to be a big thing in the near future using the example of Ctrip point of interest. ACCESS THE TRANSCRIPT OF THIS EPISODE […]
Daxue Talks 28: How to collaborate with Douyin on the Chinese market
In this episode of Daxue Talks, we bring back our guest Olivier Vérot, the founder of the Gentleman Marketing Agency (GMA). In this China business vlog, we discuss important issues related to budget planning and negotiations to perfectly collaborate with Douyin. ACCESS THE TRANSCRIPT OF THIS EPISODE Questions: Would you mind telling us more about […]
Daxue Talks 27: Quick Guide on affiliate marketing for Douyin in China
In this episode of Daxue Talks, we bring back our guest Olivier Vérot, the founder of the Gentleman Marketing Agency (GMA). With Vérot we talk about how Douyin is becoming a powerful marketing platform and its implantation into the formed social network landscape of China. Learn everything about affiliate marketing for Douyin! ACCESS THE TRANSCRIPT […]
Podcast transcript #65: Through the eyes of a psychological therapist in China: How important is it to understand the psychology of the Chinese consumer in order to develop a business in the Middle Kingdom?
Find here the China Paradigm episode 65. Learn more from Zhang Ying Fei’s psychological therapist experience, about how to understand the psychology of Chinese consumers in order to set up a business in China. MATTHIEU DAVID: Hi everyone. I am Matthieu David, the founder of Daxue Consulting, a Chinese market research company based in Beijing, […]