Podcast transcript #60: The best advice you can hear about leveraging Douyin for marketing

influencer community on DouyiN

Find here the China paradigm episode 60. Learn more about Fabian Ouwehand’s personal story in China and get the insightful pieces of advice about leveraging Douyin for marketing. Matthieu David:  Hello, everyone. I’m Matthieu David, the founder of Daxue Consulting, a strategic market research company in China and this is the China paradigm podcast. Today […]

Podcast transcript #58: WeChat expert in China, promoting user experience on WeChat

Wechat expert

Find here the full transcript of China paradigm episode 58. Learn more about Clement Ledormeur’ story, a Wechat expert in China , and find all the details and additional links below. Full transcript below: Matthieu David: Hello everyone, I am Matthieu David, the founder of Daxue consulting and its podcast China Paradigm. And today, I […]

A peek into Chinese views of other countries | Daxue Consulting

chinese stereotypes of other countries

Why do Chinese People wear Masks and drink hot Water?   Chinese views of other countries through the questions they ask online Google search engine auto-complete results show that these are the questions asked about China and Chinese people. Though these questions are all-too-familiar with expats in China and those outside of China, many of […]

Podcast transcript #49: The keys to successful digital marketing strategies in China

digital marketing strategies in China

Find here the full China Paradigm episode 49. Learn more about Thomas Nixon’s story working with digital marketing strategies in China and find all the details and additional links below. Full transcript below: Matthieu David:  Hello, everyone. I’m Matthieu David, the founder of Daxue Consulting, and this China marketing podcast, China Paradigm. Today I’m with […]

China Paradigm 60: Learning TikTok Marketing from Douyin KOLs in China

TikTok marketing China

Fabian Ouwehand, Founder at UPLAB, speaks with Matthieu David about Douyin – TikTok marketing in China. In this episode of China Paradigm, Fabian talks about what UPLAB does for the influencers and how they find its clients; what are the main functions of Douyin that brands can leverage and cases of successful companies and more. […]

[Podcast] China Paradigm 49: The keys to a successful digital strategy in China

Successful digital strategy in China

In this episode of China Paradigm, Thomas Nixon, Co-Founder of Qumin, a China digital agency, shares how the company started, some client stories, and insights to run a successful digital strategy in China. The company Qumin focuses on branding, CRM, SEO and social strategy in China, and clients include Tik Tok, Manchester United, and China […]