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China Market: The End of Cheap China

China, the end of cheap labour This week, with the 18th Congress of the Chinese Communist Party, the media focus on the renewal of the government of the country. But the most important information is the revelation which appeared in the Journal of Economic Perspectives (Information about the Chinese labour market). Competitiveness shock In this […]

Market research: Top 50 brands in China

Women clothes Girdear (哥弟) – Girdear, a Taiwanese fashion brand, was founded in 1977. The brand is divided into four divisions: Girdear, AMASS, Mei-Yi Li and four series. Peacebird (太平鸟) – Founded in the Zhejiang (浙江) province in China, Peacebird is currently the 2nd largest clothes manufacturer in China. Men clothes K-Boxing –  K-Boxing was founded in 1980. […]

Market analysis: Retail in Wuhan

Recently, the economy of  Wuhan has been developing quickly. As amount of people looking for jobs in the capital of Hu Bei Province increases, the retail industry has been expanding as well, especially in the area of department stores and supermarkets. Wuhan is divided into three sections: Wu Chang, Han Kou and Han Yang which […]

Business intelligence: LM Ericsson

Although it’s not a local Chinese Company, LM  Ericsson is one of the most famous mobile brands in China. The company owns nearly 50% of the market share for mobile phones. Ericsson’s history in China Ericsson entered the Chinese market as early as the 1890s, but did not really establish its name until 1994 when it established Ericsson China Ltd. Three years later, China became its […]

Market analysis: The 10 biggest companies in Nanjing

Suning Universal Group Suning Universal Group is a diversified large-scale comprehensive enterprise. Its business falls in the residential property, commercial real estate, tourism, real estate development and operation of high-grade hotels, business and service industries. Suning is at the forefront of the top five hundred Chinese enterprises, and is one of the twenty strong companies […]

Our services: market research and data-collection through innovative tools

Daxue Consulting provides the most cost-effective and efficient research in China with a global reach, and lead by an international team.   For any specific market in China, Daxue Consulting makes it possible for your company to get: – a first overview of the potential for your market through a documentary research, focus groups, and […]

Data collection in China

Daxue Consulting has managed many projects focusing on data collection. As a young and dynamic firm, we are intensively using new generation tools, softwares, codes and APIs to build tools for you to collect the data you need, whether it is from platforms such as LinkedIn, Taobao, Weibo or blogs. We can process dozens of thousands […]

Tech weapons in China

Daxue Consulting has created many tools to help businesses collect data, analyze the environment, organize their business. As a young and dynamic firm, we are ourselves intensively using new generation tools, softwares, codes and APIs but also build tools for you to make your business better and better. These technological tools aim to enable our customers […]

Market Research in China

Daxue Consulting regularly processes research on the Chinese market and marketing strategy in China, including image analysis, focus groups, store-checks, analysis of consumption habits based on our data and on-demand data-collection. These market research projects aim at empowering our customers with an as exhaustive as possible vision to know how to sell, and to provide access […]

The retail industry in Changchun

After the Reform and opening up, the retail industry in China has developed a lot as well as in Changchun. From Zhuozhan, Wal-Mart, Carrefour to some small supermarkets. During the first half year, the whole city’s total retail sales have reached 224.741 billion yuan. An increase of 15.6 percent, 1.2 percentage points above the national […]

Companies in Heilongjiang Benefit from Benign Competition

As a large province in the northeast of China, Heilongjiang province has many companies, which are state-owned, civilian-run, joint venture and overseas-funded. The fields reached by these companies are wide and comprehensive. Asked the most famous company in Heilongjiang, the natives must tell you the Harbin Pharmaceutical Company (Figure1), Harbin HaFei Automobile Industry Group (Figure2) […]

Retail & distribution strategies (3/6): set up a strategy

Once the data is collected, the aim is to set up a strategy, the strategy depends on the first 2 parts of the retail & distribution methodology. It also involves a business plan, the allocation of investments,  an analysis of all the options, location checks. Diagnostic Flow Chart (multi-choices options). Daxue Consulting is listing the […]