China’s organic food market: Navigating scale, regulation, and the trust premium
Organic food refers to agricultural products produced under a strict regulatory system. This system strictly prohibits the usage of synthetic pesticides, chemical fertilizers, and genetic engineering. In China, organic food is entering a more established, commercially viable phase. Stricter regulations have strengthened the credibility of China’s organic food market. Meanwhile, rising demand for safer, higher-quality […]
China’s eye-support supplement market is becoming part of the country’s preventive-wellness economy
As the country’s consumers are placing greater emphasis on self-care and long-term health maintenance, China’s eye-support supplements market is becoming a more visible part of the country’s preventive-wellness landscape. These supplements are positioned as a daily nutritional support for a range of eye-health needs. The category was expected to reach USD 97.3 million in 2025 […]
How Chinese people lose weight: Social listening exposes market demand
In 2019, one in five Chinese people were overweight. In combination with this statistic, the beauty standards in China are relatively unforgiving towards extra weight. As a result, China’s demand for weight loss is rising quickly. But to penetrate China’s weight loss market, the question is how do Chinese people lose weight? Chinese people are […]
Fitness, weight control, or just for convenience: What drives craze for meal replacements in China
Following the global diet trend, the meal replacement market in China is on the rise. The result of Daxue consulting’s survey on perceptions of healthy diet in China shows that the majority of the Chinese consumers have become familiar with the concept of meal replacement. Additionally, Euromonitor International forecasts that the market size may reach […]
Survey on health perceptions in China: The results are in – TCM hasn’t lost it’s charm, carbs are healthy, meal replacement is in, and keto is out
With the development of economy, Chinese pay more attention to their health and are willing to pay more on health products. Correspondingly, health perceptions in China are becoming more scientific and the country is rapidly becoming the world’s largest market for healthy eating. Daxue consulting conducted a survey to learn more about the promising wellness […]
E-commerce is the most important channel in health food distribution in China
The most important sales channels for health food distribution in China can be divided into different types of distributors. Supermarkets and hypermarkets Premium sales channels Warehouses and new concept shopping E-commerce Direct sales Supermarkets, hyper markets remain the most important and popular sales channels for the health food distribution in China. Super and hyper markets […]
The health food market in China: Chinese consumer behavior predicts a promising shift towards healthy foods and supplements post Covid 19
The size of the health food market in China grew by 18.5% to about RMB 222.7 billion in 2019. The health perceptions of Chinese consumers is increasing, positively impacting markets like organic food, vitamins and supplements and the use of plant based traditional Chinese medicine (TCM) into their daily lives. By 2021 the health food […]
An insight into the growing health awareness in China
Following economic growth and increasing willingness to pay (WTP) has given rise to higher health awareness in China with a growing need that accelerates a paradigm shift from being a reactive consumer to a proactive consumer. China is rapidly becoming the world’s largest market for healthy eating. A report by Boston Consulting group had estimated […]
Market Tidbits transcript #3: China’s vitamin and supplements market. Differences in preferences China vs. West
Matthieu David: Hello everyone, today we are going to go through our new vitamin and health supplements sector in China report, which was published in July 2020. Here to talk about it with me is Allison. Allison Malmsten: Hi, I am Allison, the marketing manager at Daxue Consulting. Matthieu David: Thanks for being here. So today we go […]
China Paradigm 98: Tapping into China’s natural ingredients niche in F&B
China’s natural ingredients Matthieu David interviews Gordon Dumoulin, founder and CEO at Dumoco Natural Ingredients. When it comes to eating healthy everyone knows that “natural” is the way to go. But where does Gordon’s company fit on the Chinese F&B market? (read an article about Frozen food market in China). Is there a need for an […]
Vegan movement in China: Growing trend or fad diet?
In the last few years, Chinese consumers’ interest in meatless meals has soared. Chinese people are becoming more health-conscience and more conscientious about their food choices. They are increasingly aware of the negative consequences of consuming too much animal products, hence are open to eating plant-based foods. According to a report by Euromonitor, China was […]
International brands are in demand on China’s prenatal care market | Daxue Consulting
Two factors responsible for the high-speed-growth of the prenatal care market in China Babies from the baby-boom back in the 1980s have become parents themselves in the last decade. They have caused another, bigger baby boom, because of the cancellation of the one-child-policy. In 2016, the universal two-child policy came out, meaning that every couple […]