Beyond sugar-free: What’s next for the soft drinks market in China
The soft drinks market in China encompasses ready-to-drink, non-alcoholic beverages (including concentrates) with 0.5% or less of ethanol. It includes bottled water, fruit and vegetable juices, protein beverages, carbonated beverages (sodas), and others, for a total of 11 major categories. The industry is undergoing a fundamental transformation: growth is shifting from volume to value and […]
Basketball in China: An unshakable market cruising along strong regulatory tailwinds
When the Phoenix Suns and Brooklyn Nets tipped off in Macao in October 2025, the headlines focused on the NBA’s return to Mainland China after a six-year freeze-out. While the NBA was shut out, an enormous domestic basketball market grew up. Today, China is the world’s second biggest basketball market behind the United States, propelled […]
Beyond Baijiu: Young consumers, e-commerce, and premium experiences redefining Chinese alcoholic beverage market
The Chinese alcohol market continues to lead globally, reaffirming its position as the world’s largest by market value. According to the latest report from the Chinese Alcoholic Beverage Industry Association (中国酒业协会), China’s brewing industry achieved sales revenue of RMB 1.08 trillion (approximately USD 148 billion) in 2024, reflecting a robust 9.3% year-on-year growth. Concurrently, total […]
Focus on Cornell in China
The Ivy League in America is composed of 8 famous universities in northeast America: Brown University, Columbia University, Cornell University, Dartmouth College, Harvard University, University of Pennsylvania, Princeton University and Yale University. They are all famous, and enjoy a high reputation in academics. Among them, Cornell is the youngest, the only one that was set […]
Focus on Stanford in China
Stanford University, whose formal name is Leland Stanford Junior University, is one of the world’s best universities. It was set up in 1891 by Leland Stanford in memory of his son who died early, and is located in Stanford, near San Francisco. With an area of 35 kilometers, it is the second largest university in […]
Focus on Cambridge in China
Located in Cambridge, England, the University of Cambridge is one of the world’s top universities. Many famous scientists, literates and statesmen come from this university. Cambridge is a member of the Russell Group of Universities and the Coimbra Group. In the rankings made by famous newspapers and research institutes, it has come to the top […]
LA MER in China: how LA MER became one of Chinese consumers’ favorite beauty brands
LA MER has a legendary brand story that distinguishes it from any other cosmetics company. While most skincare products come from laboratories, LA MER is developed by a space physicist – Max Huber. Huber had suffered burns during an experiment and therefore spent years searching for ways to heal his damaged skin but could not […]
Focus on Yale in China
Located in New Haven, Connecticut, Yale University, which was founded in 1701, is the third oldest university in America, following Harvard and College of William and Mary. While Harvard puts more attention on graduate education and College of William and Mary is better at undergraduate education, both the graduate and undergraduate education in Yale are […]
Focus on Wharton in China
Located in Philadelphia, Wharton Business School of the University of Pennsylvania is one of the world’s best business schools. Founded in 1881, it is the first business school in American universities. The goal of this business school is to teach business related knowledge, and train professional people to lead the world and speed up its […]
How Xiaomi, “the Apple of China”, has grown into the world’s 4th largest smartphone brand in just 4 years
Xiaomi Inc. (小米) is a mobile internet company founded by Lei Jun and seven co-founders in 2010. In 2013, Xiaomi grew into China’s largest e-commerce company with its e-commerce platform Mi Market. By 2014, the company had grown into the world’s fourth-largest consumer electronics company. In the same year, the company expanded into several foreign Southeast […]
Beauty and Personal Care in South China
Trends and potential for personal care in South China The last a few years experienced a substantial growth in value sales for beauty and personal care products in China, and especially in the South of the country. According to consulting firms, the main driving force was the vigorous development of the economy as a whole. […]
Market of Baby products in China
The growing trend of Market of Baby Products in China There are more than 3 million B2C maternal and baby supplies purchasers in China. This is about 3% of all B2C purchasers in the Middle Kingdom. Compared with the whole market, this consumer population is more specialized and smaller in scale. However, their average consumption […]